Television

'Dora The Explorer' is the number one toy license in the US















MUMBAI: US kids brand Nickelodeon has announced that its lead licensed property and preschool character Dora the Explorer continues to make toy and licensing history.


According to industry experts, The NPD Group, holiday 2006 sales propelled Dora intothe number one slot as the year‘s top toy license. At Toy Fair in the US a number of key licensees including master toy partner Fisher-Price will showcase an expanded range of Dora the Explorer products that encompasses new play patterns and broader price points.



Nickelodeon welcomes to Toy Fair four new additions to its toy partner line-up with the introduction of new licensees CDI/Jakks, MegaBloks, RC2 and Imperial Toy. From construction toys to role play and novelty toys, these companies will introduce a wide range of toys entering more channels of distribution than ever before with brands like Go, Diego, Go!, SpongeBob SquarePants, Avatar: The Last Airbender and The Backyardigans leading the way.


These industry leaders join Nickelodeon‘s growing network of licensees committed to supporting the imagination and creativity of children worldwide.


Nickelodeon and Viacom Consumer Products president Leigh Anne Brodsky says, "Nickelodeon, with top-selling mega brands like Dora the Explorer, is the dominant force in pre-school licensed toys. With the highest ranked preschool shows on commercial television, we‘re expanding our properties in new directions and bringing kids more of the characters they love. Last year‘s launches of Go, Diego Go!, The Backyardigans and Avatar had great success and this year‘s Toy Fair will continue their momentum.


"The popularity for everyone‘s favorite, SpongeBob, is at an all-time high and we‘re excited about the launch of Hasbro‘s Operation SpongeBob SquarePants. It‘s a marriage of two classics that go together like peanut butter and jelly."


Dora the Explorer is in her fifth year of licensed product with more than $5.3 billion in retail sales under her belt. Dora has made the transition from top seller to global mega brand. Dora product will be making a big splash at this year‘s Toy Fair. The property led 2006 sales with Fisher-Price‘s Dora Talking Cash Register and Fairy Wishes Dora seen as two of the most popular toys of the season. This year‘s line-up is anticipated to be Dora‘s
biggest ever.


In 2007, the franchise is looking to hit new heights with added products and play patterns including make-believe dress-up, role play and building sets. New products include Dora Let‘s Get Ready Vanity. It features fiesta adventure
cards, bilingual interactive phrases and object recognition. Then there is Sparkle And Twirl Mermaid Dora. This toy looks to puts a new ‘spin‘ on the character. When kids put Dora into her special shell base, she magically starts to twirl around, her arms raise, her tail magically grows, and sound effects will play as she transforms into a magical mermaid.


The Talking Friendship Adventures Dora is a life-sized 34 inch tall doll who can speak 70 bilingual interactive phrases. Dora Friendship Adventure Game is a Dora focussed adventure and environment for Fisher-Price‘s new Smart Cycle, which encourages an active, healthy lifestyle for kids. Smart Cycle is an innovative plug-and-play toy that combines physical play with learning for preschoolers. The Dora Friendship Adventure Game lets kids pedal and steer their "on-screen vehicle" through both active and learning- focussed Dora play modes.


Meanwhile Nick says that Go, Diego, Go! toys launched in 2006 with success. Nickelodeon will expand the merchandising program greatly this year to include new die-cast vehicles, wood toys, building sets and water toys. In 2006 Diego‘s Talking Rescue Center became one of the most sought after holiday toys and earned ‘Best Toy‘ accolades from Parents Magazine, Family Fun Magazine and the New
York Daily News. The Go, Diego, Go! Live tour, which will visit 50 markets across the US.


SpongeBob SquarePants has made more than $6.3 billion in retail sales to date. SpongeBob SquarePants Nick says is the most-watched kids show in history. Nick says that the show‘s and merchandise success is largely due to appeal that cuts across gender and age groups. No competitive brand has the appeal and scope of the one and only SpongeBob SquarePants.


One product that will be launched is the Operation SpongeBob SquarePants. This is an updated version of the classic board game with a distinct Bikini Bottom twist -- and the original games signature lights and buzzers. Bringing the two hits together is a perfect fit.

 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/cc.jpg?itok=vyxpkA3V
Comedy Central sets pace for ultimate celebration with over 100 hours of non-stop FRIENDS ultra marathon for its 6th birthday

Birthdays and New Years are great occasions to make resolutions for participating in marathons. However, this is one marathon which calls for hanging up your running shoes and grabbing the best spot in front of the telly with a bowl of munchies to keep you going because, for the first time ever in...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/usports.jpg?itok=kTmil1B-
U Sports launches India's first ever Multi-Platform Multi-Game E-Sports Championship - U Cypher with MTV

The Indian E-Sports scenario is all set for a major revamp as U Sports, one of India’s biggest sports business companies in association with India’s No. 1 Youth Brand, MTV, announces the premiere of their all new month-long championship, U Cypher with MTV. Premiering today, on 19th January, the...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/dth.jpg?itok=SKeBAh70
TV ownership increased by 14% in 2017: IRS

After a gap of four years, the Indian Readership Survey (IRS), which documents the growth of the media industry, has been released for 2017. The survey methodology was criticised in 2014 and, therefore, was halted for an upgrade. This time, the sample size has been increased by 34 per cent to 3.2...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/challenge.jpg?itok=evdSw-BZ
CNN-News18 launches 'If I Were FM Challenge'

As part of its Budget programming, CNN-News18 is launching the ‘If I were FM Challenge’. The campaign will encourage viewers to contribute their suggestions for the Union Budget. The channel will run an extensive on-air campaign to promote the same.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/BBC.jpg?itok=JOGTF9zH
BBC World News to Broadcast 'China's Chat Girls'

Lele Tao is an internet superstar in China’s $3 billion dollar ‘live streaming’ industry. With more than a million fans she can earn thousands of dollars a day singing, dancing, flirting, or often just chatting into her webcam. Fans buy her virtual gifts which she redeems for cash. In return she...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/anupam.jpg?itok=fMDsUqO6
PKL season 6 and 7 dates announced

The second most watched domestic league in India, Vivo Pro Kabaddi League owned by Mashal Sports and Star India announced the dates of sixth and seventh season.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/star-bharat.jpg?itok=kT6YtkU0
Star Bharat leads Hindi GEC (U+R) in week 2 of BARC ratings

MUMBAI: Star Bharat emerged as the leader in the Hindi GEC (U+R) genre dethroning Zee Anmol according to Broadcast Audience Research Council (BARC) all India data for week 2 of 2018.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/aaj-tak-barc.jpg?itok=4sc6BHYP
BARC week 2: Aaj Tak leads Hindi News in all three markets

MUMBAI: Republic TV continues its leading streak in the second week of the year as well in BARC All India ratings. News Nation stays in the top five chart in week 2 of 2018 in Hindi News Rural market. Aaj Tak tops the chart again in Hindi News Urban market.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/karan-bajaj.jpg?itok=jxlg_oWY
Dsport acquires India rights of tri-nation tournament in SL

Discovery’s sports channel Dsport has acquired the exclusive India broadcast rights of Nidahas Trophy 2018, a tri-nation international T20 tournament involving India, Sri Lanka and Bangladesh. The transaction was facilitated by Lagardère Sports, the global marketing consultant of Sri Lanka Cricket...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories