Disney to target tweeners with live action, local acquisitions

MUMBAI: The tweener (10 - 14 years) audience segment is currently underserved by the kids‘ channels in India. Or so feels Walt Disney Television International (India) director programming and production Nachiket Pantvaidya.

In order to cater more to this segment and expand the overall kids market in India, the Disney Channel is planning to pump up its live action programming. And it is also looking at local acquisitions to support this strategy.


The channel is strong among pre-school and family audiences. "Our movies have family appeal. Besides, we have premium quality preschool content," he says.

According to Pantvaidya, 84 per cent of kids are on GECs (general entertainment channels) while only 16 per cent of them were on kids channels. "Before the entry of the new kids channels in India, this percentage ratio of kids‘ viewing was 90:10. There has been a shift in kids viewing because of the wide range of options that are today available to them. I feel that the 16 per cent number has the potential of touching 30 per cent or as high as even 40 per cent in two years‘ time," he says. Driving this growth will be live action programming, he adds.

Disney Channel is also expanding its preschool band from 1 November by an additional nine hours. The channel will have nine hours of preschool programming on weekdays from 7 am - 3 pm and from 8 am - 10 am (two hours) on Saturdays and Sundays. That makes it 44 hours of preschool programming in a week. At present the Disney Channel has 35 hours of preschool programming in a week, which is aired on weekdays from 8 am - 3 pm.

Cartoon Network and Pogo, on the other hand, have a combined offering of 11-12 hours a day of preschool content. Nick has a preschool block called Nick Jr.

Toon Disney, Pantvaidya feels, has a potent mix with action programming like Spiderman and strong franchisees like Mickey Mouse.

Latest Reads
Star World to air 1-5 of 'Homeland'

Star World and Star World HD is all geared up to air the pulse-pounding action series 'Homeland.' The show tackles geopolitical moral conundrums of our current world. It has recently unveiled the teaser for the upcoming season 6 shows how Carrie Mathison will circumvent around another international...

Television TV Channels English Entertainment
Share all World Cup, T-20 feeds with Prasar Bharati, rights holder told

The telecast of all official one-day and Twenty-20 matches played by the Indian Men’s Cricket Team will henceforth have to be shared by the rights holder with the public broadcaster Prasar Bharati under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act 2007.

Television TV Channels Terrestrial
Saregama returns to film music acquisition with Pen pact

Saregama India has inked a two-movie deal with Pen Movies. With this agreement, Saregama has acquired the music rights of upcoming Bollywood releases of Pen which includes Kahaani 2 -- Durga Rani Singh, featuring Vidya Balan and Arjun Rampal.Kahaani 2 is slated for a release on 2 December.

Television TV Channels Music and Youth
Q2-17: Zeel numbers, PAT up on higher Ad and Subscription revenue

The Subhash Chandra led content and broadcast player Zee Entertainment Enterprises Limited (Zeel) reported a 23 per cent hike in consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding quarter of the previous year.

Television TV Channels GECs
Best Deal TV appoints Hari Trivedi as COO

MUMBAI: Best Deal TV has appointed Hari Trivedi as the chief operating officer with immediate effect. Based in Mumbai, Trivedi will be responsible for overall sales and marketing. He would also be initializing lowest price offers and deals on Best Deal TV.

Television TV Channels People
Disney announces successor of MD Siddharth Roy-Kapur

MUMBAI: Walt Disney International has announced the successor to its former managing director Siddharth Roy-Kapur. As a second stint with the organization, Mahesh Samat has made a comeback and will lead The Walt Disney Company India as the managing director. He will pursue his new responsibility...

Television TV Channels People
Life is more imaginative than fiction in a story like POW, says writer-director Gideon Raff

MUMBAI: Sometimes, coming back home after 17 years is not always a happy ending. "Prisoners of War" is the story of three Israeli soldiers, who were held captive for that many years following their kidnapping while on a secret mission with their unit.

Television TV Shows Thriller
IPL media rights bidding postponed sine die

MUMBAI: The BCCI has made it clear that the media rights auction cannot take place till the time it gets a concrete go-ahead and a formal approval from the Justice RM Lodha committee. Till the evening of 24 October (Monday), BCCI did not receive the okay from the committee which said, "it is in...

Television TV Channels Sports
Q3-16: DIRECTV mitigates AT&T U-Verse TV subscriber numbers fall

BENGALURU: AT&T acquired DIRECTV added 323,000 net subscribers and hence helped mitigate the company’s Entertainment and Internet Services Group (Entertainment) segment’s loss of 326,000 U-Verse subscribers for the quarter ended 30 September 2016 (Q3-16, current quarter). About 70 percent of...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories