Disney to broaden mobile distribution channel in Southern Europe via Buongiorno

MUMBAI: The Walt Disney Internet Group (WDIG) has inked a mobile content agreement with Buongiorno, a company in the field of multimedia content for telephony and digital channels. This move supports Disney‘s strategy to make its highly creative and engaging content available to consumers in a wide variety of ways.

Under the terms of the deal, Buongiorno will make Disney mobile content such as screensavers, wallpapers, ringtones and games available to consumers across Greece, Italy, Portugal, Spain and Turkey. Content includes Mickey Mouse and Friends (e.g. Goofy, Minnie Mouse, Daisy Duck), Disney Classics (e.g. Cinderella, Peter Pan, Snow White and the Seven Dwarfs), Finding Nemo and The Lion King.

"This agreement with Buongiorno gives consumers another means to access Disney‘s popular mobile content in southern Europe. Buongiorno‘s expertise and local market reach will help consumers find Disney mobile content anytime and anywhere, and we are pleased to add them to our network of distributors," said WDIG Europe vice president of mobile Sunil Gunderia.

"We are delighted to be associated with a leading entertainment company like Disney to help bring their properties to market. Disney content will allow Buongiorno to offer several million customers in southern Europe a unique experience of entertainment on the move. We are looking forward to widening our collaboration to new markets, exploiting Buongiorno and its consumer brand Blinko‘s global network," said Buongiorno Group head of global products Matteo Montan.

According to Informa, an international provider of specialist information and services, the fast-growing mobile entertainment market will be worth $42.8 billion by 2010, of which $11.2 billion will be generated from mobile games.

Disney content will become part of Buongiorno‘s portfolio of over 300,000 services and licensed contents, marketed to a potential target of more than one billion wired and wireless telephone users globally, through a multi-channel strategy that includes direct distribution through the brand Blinko as well as through partnerships with telecom companies and the most important media groups.

All of Disney‘s mobile content will be managed by Buongiorno through B!3A, its proprietary technology platform conceived to design, build, manage and provide high quality services to leading businesses and to mobile consumers globally. B!3A provides a full-blown set of components that allow performing all the main tasks to create a complete digital content marketplace embracing content acquisition, presentation, delivery, reporting, billing and CRM.

Latest Reads
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

MUMBAI: Can businesses and industries practise their art of selling fairly although they have 'Fair Practices' training during academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India. If the traffic cop is watching,...

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs
Sony Pix to telecast 'Jurassic World' on 22 October

Sony Pix will take the viewers on a thrilling, adventurous journey with cloned dinosaurs in their Billion Dollar Premiere property. The channel plans to air Jurassic World on 22 October at 1 pm and 9 pm.

Television TV Channels English Entertainment
Sony AXN scripts deal with Pinewood; buys stake in SVOD service Hopster

Folks at Sony Pictures Television (SPT) are in a celebratory mood. Not only has it signed a six-series deal with Pinewood Television but has also acquired a minority stake in the London-based video subscription service for kids content - Hopster.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories