Television

Disney, MySpace give fans a 'Piratized' avatar













MUMBAI: For the upcoming Disney feature film Pirates of the Caribbean: At World‘s End, Buena Vista Pictures‘ online marketing department has unveiled a new way to talk to Pirate fans with a special online interactive feature called the "Piratizer."


The official MySpace profile page for the movie http://myspace.com/AtWorldsEnd allows users to send in a single photo of themselves and get back an animated 3-D version along with accessories including hats, scars, tattoos, jewelry. Moreover, fans sporting the Pirate avatar are even able to talk like a pirate.


According to an official release, over 80,000 fans have been ‘Piratized‘ in less than a week.



"The Piratizer allows Pirates of the Caribbean fans all over the world to interact with our brand in a unique and personal way, allowing them to take ownership of the franchise and share it with their family and friends," said Buena Vista Pictures Marketing president Jim Gallagher.

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