Television

Disney, Macrovision ink deal to distribute casual games in Europe & Australia















MUMBAI: The Walt Disney Internet Group (WDIG) and Macrovision Corporation has announced that WDIG has signed an agreement with Macrovision to digitally distribute Disney-branded casual games in Europe and Australia via Macrovision‘s games network.


The first set of Disney games currently are available on Macrovision‘s games network and include Pirates of the Caribbean Pinball, The Little Mermaid Pinball, The Lion King Grubalicious, Aladdin Pinball and Stitch‘s Blazing Lasers. The games are available in multiple languages, including English, German, French, Italian and Spanish.


The Disney games are being distributed by portals, retailers and peer-to-peer groups that are part of Macrovision‘s game network, informs an official release.








"The casual gaming market in Europe is projected to reach approximately $400 million by 2009(1), with usage extending beyond serious game enthusiasts to include more mainstream, casual gaming audiences," said Walt Disney Internet Group, Europe vice president technology and operations Myles MacBean.


"Disney Game Downloads is a good example of our continued success in leveraging new technologies such as broadband to deliver unique interactive entertainment experiences for kids and families around the world. Through Macrovision and its game network, we are able to expand our European and Australian distribution and reach an even larger audience."


Each Disney game can be previewed on a trial basis and then purchased via download through Macrovision‘s games network distribution partners. Once purchased, games can be shared as trials on an unlimited basis.


Macrovision CEO Fred Amoroso. "We are very pleased to have WDIG Europe distribute their casual games on our European and Australian games network and are committed to providing their customers with a proven, reliable games network through which they can view and purchase their favorite Disney games."


Macrovision provides distribution, commerce and consumption solutions for software, entertainment and information content to the home video, PC games, music, cable/satellite, consumer software, enterprise software and information publishing industries.

 

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