Television

Disney in merchandising overdrive for new preschooler shows

MUMBAI: With the trend in licensing moving toward younger ages, The little big Mouse is not one to be left behind. The Walt Disney Company through its merchandise division Disney Consumer Products is gearing up for a marketing blitz to strengthen its preschool portfolio.


Disney Consumer Products (DCP) merchandise will feature elements of the interactive learning specific to the shows.
Little Einsteins and My Friends Tigger and Pooh will kick off in spring 2007, focusing on different aspects of early child development and combine to address the needs of the "whole" child. Disney Consumer Products (DCP) merchandise will feature elements of the interactive learning specific to each show.


"Parents have enjoyed Mickey and Pooh for years, and now a new generation of preschoolers are being introduced to these characters with a fresh CG-animated look. Little Einsteins rounds out a very strong preschool block that blends entertainment with education," said DCP chairman Andy Mooney. "Retailers are also seeing potential in these shows and clearing shelf space based on the strength of Playhouse Disney as a preschool platform."


Mickey Mouse Clubhouse (MMCH), which premiered in May on Playhouse Disney channels and Disney Channels around the world -- the first-ever same-day global launch of Disney Channel programming. The show focuses on problem solving and early math curriculum.


MMCH toys will launch this Fall with all other product categories launching in spring 2007. The toy line from licensee, Character Direct, will feature interactivity and gadgets direct from the television series, as well as new technology and innovation. Name That Song Mickey is a key item in the line - the product features a wireless piano combined with a soft Mickey plush that interactively teaches kids music through numbers.


Little Einsteins which premiered in October 2005. The show, which fosters creativity through music and art, began debuting around the world, most recently in Australia and New Zealand and will next launch in France, India and Taiwan. DCP will launch a broad cross-category assortment of product in spring 2007.


My Friends Tigger and Pooh will premiere in spring 2007, wherein the show teaches life lessons, such as friendship, as well as early earth science. Tigger and Pooh are "Super Sleuths" and the audience helps them solve mysteries in the Hundred Acre Wood. A licensing program is currently in development for mass and mid-tier retail distribution for spring 2008.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/kumkum.jpg?itok=XS-zvCNv
Zee Anmol retains leadership in GEC (U+R) in week 20

Star Plus and Star Utsav swapped their sixth and seventh positions in Broadcast Audience Research Council (BARC) data of week 20 of 2018 in the Hindi GEC (U+R) market, whereas in rural markets no changes were observed as compared to the previous week. Sony Sab and Star Bharat exchanged their...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/karnatak_0.jpg?itok=F1M0ylVN
Karnataka election helps news channels increase ratings

The general news channels witnessed a spike in the ratings because of the Karnataka elections. Aaj Tak led the chart in all three Hindi news markets, as per Broadcast Audience Research Council’s (BARC) week 20 ratings for 2018. English news genre doubled its ratings in week 20 and Republic TV...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/applause.jpg?itok=w8_-lsr-
Applause Entertainment and Sudhir Mishra hold Ronit Roy, Tisca Chopra and Parvin Dabas, ‘Hostage’

Applause Entertainment, the content studio from the Aditya Birla Group brings its audiences a premium drama series that will be a bolt from the blue. ‘Hostages’ is a potent conspiracy thriller fueled by several twists, strong performances and sharp direction. ‘Hostages’ brings together a stellar...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/music.jpg?itok=t4sCr4Zg
ITV Network readies Punjabi music channel

MUMBAI: All the Punjabi music lovers have a new destination to groove to the bhangra. ITV Network is launching a new music channel P Tunes. A source close to the development confirmed the news and revealed that the channel will be launched next month. “There will be two channels, HD which will be...

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/eros.jpg?itok=gBU0jttl
Eros International profit margins up in FY 2018

BENGALURU: The Sunil Lulla-led Indian film and media company Eros International Media Ltd (Eros) saw EBITDA for the quarter ended 31 March 2018 (FY 2018, year, fiscal under review) of Rs 328.21 crore and a margin of 34.2 per cent of operating revenue, about 985 basis points more than the margin of...

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/23/padman.jpg?itok=svNrYSEl
Zee Cinema to air the World TV Premiere of the family entertainer Pad Man on Saturday, 26th May at 8PM

The people who are crazy enough to think they can change the world are the ones who do. A movie that dared to break stereotypes and talk about a tabooed topic, Pad Man was instrumental in creating a platform to discuss female hygiene in the country. Helmed by the celebrated director R Balki, Pad...

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/23/tv-today.jpg?itok=iaYwQGzp
TV Today board recommends 45% dividend; numbers up

The board of directors of TV Today Network Ltd (TVTN) has recommended a dividend of Rs 2.25 (45 per cent) per equity share of face value of Rs 5 each for the financial year ended 31 March 2018 (FY 2018, year, fiscal under review). The company has reported 10.7 per cent growth in consolidated total...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/23/danish.jpg?itok=-Z_X3LE1
Sony takes audiences to the crossroads with new show

MUMBAI: After being a leader in introducing mythological shows, Sony Entertainment Television (SET) is taking a different route. The channel’s latest offering is Zindagi ke Crossroads, a 39-episodic interactive show where the studio audiences will put forward their opinions on the challenges faced...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/cosmos.jpg?itok=2FqpgpcO
Cosmos-Maya’s next international co-production is a spin-off series of the much talked about 3D Animation feature film Leo da Vinci: Mission Mona Lisa

is another high quality 3D animation international co-production - a spin-off series based on the recently released film Leo da Vinci: Mission Mona Lisa.

Television TV Channels Kids

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories