Disney delivers theatre-quality video content of 'Narnia' to video-enabled iPods and PCs

MUMBAI: Buena Vista Pictures Marketing, a unit of the Walt Disney Studios announced the availability of full-
screen, theatrical-quality video content from Walt Disney Pictures/Walden Media‘s The Chronicles of Narnia: The Lion, The Witch and The Wardrobe directly to the PCs and video-enabled iPods of movie fans.


Using a broadband video software platform from Maven Networks, Disney launched The Narnia Full-Screen Experience. The Internet channel, available on the film‘s official website,, allows broadband consumers to receive trailers, clips, behind-the-scenes segments, interviews, and other film content to their laptops or PCs in unmatched theatrical quality.

For consumers who enjoy "on the go" viewing options, the Maven software allows them to receive trailers and clips that are automatically downloaded and synchronized directly to their video-enabled iPods.

With this initiative, Disney becomes the first film studio to publish promotional campaigns to video-enabled iPods. With video consumption rapidly on the rise online and through Internet-enabled devices, Maven‘s software allows Disney to deliver and manage its video content in a single package, optimally encoded and formatted for iPod, PC and TV viewing. Other video solutions only provide video optimised for a single device or require content owners to pre-select formats and download content independently and multiple times.

"The Narnia Full-Screen Experience ushers in an exciting, cutting-edge way of delivering movie materials to audiences. The Maven application allows movie fans at home to see trailers and clips the way they should be seen, in the highest theatrical quality possible. With the tremendous amount of interest we‘ve already seen for ‘The Chronicles of Narnia,‘ we felt this was the perfect opportunity to partner with Maven, as there is no better application to showcase the scope and grandeur of the movie," said Buena Vista Pictures Marketing senior vice president publicity Dennis Rice.

"Consumers are watching videos online anywhere, anytime they want, and want access to the same content on all of their entertainment devices. We‘re proud to partner with Disney in making highest-quality content available to video-enabled iPods and PCs, and in helping them market their film content to meet changing consumer viewing habits," said Maven Networks CEO Hilmi Ozguc.

Maven Networks‘ broadband video software platform powers the online experience of film studios, media companies and marketers who seek rich user experience in an era when consumers spend more of their media time online. Once installed, the Narnia channel automatically checks for content updates, and will also offer a range of interactive options, including the ability to send to a friend, check for movie times and purchase tickets.

Directed by Andrew Adamson and produced by Academy Award-winning producer Mark Johnson, The Chronicles of Narnia: The Lion, The Witch and The Wardrobe is one of the most highly anticipated movies of the year, and is scheduled to release worldwide on 9 December.

Latest Reads
Maha Cartoon targets 65 per cent rural HSM via DD FreeDish, 2000 LCOs

Who can forget the Charlie Chaplin show which entertained the world audience of all ages. Maha Cartoon, the first free-to-air (FTA) Hindi cartoon channel targeted at the Hindi-speaking markets (HSM), will be launched on India's largest DTH platform DD FreeDish on 1 November. The new Maha Cartoon...

Television TV Channels Kids
Vikram Chandra steps down; KVL Narayan Rao is new NDTV group CEO

The rumours that were making rounds of Vikram Chandra quitting NDTV have now been put to rest.

Television TV Channels People
Naagin helps Colors capture top position this week: BARC

Backed by Naagin Season 2, Colors was almost close to Star Plus to get the number one position, but, this week, Colors went few steps ahead and grabbed the leadership position and replaced Star Plus in week 42. Even in Urban GECs market, Colors toppled Star and took over the number one position.

Television TV Channels Viewership
SPN India to broadcast Barclays ATP World Tour finals

Sony Pictures Networks India (SPN) will exclusively broadcast the upcoming ATP events in the month of November. The ATP 1000 Paris Masters will be aired live on Sony ESPN channels and will be streamed live on SonyLIV app and website. The ATP 1000 Paris Masters in Paris will begin on 31 October.

Television TV Channels Sports
Hunt for Zee Business head continues

MUMBAI: Zee Business, an arm of Zee Media Corporation, has seen several transitions in its management this year. The channel was initially headed by Amish Devgan, who decided to move away after serving for 14 years. It was then led by Zee Media Corporation’s then CEO for content Samir Ahluwalia,who...

Television TV Channels People
'King' content will take over monopolistic media entities, says Arnab Goswami

NEW DELHI: The future of news lies in breaking away from the interdependence of politicians and the media on each other.

Television TV Channels News Broadcasting
Animated 'Ramayana' a global Diwali gift on web, mobile

NEW DELHI: Thirty episodes of the animated series Ramayana will be available around the world on the nexGTv web and mobile platforms during Diwali.

Television TV Shows Animation
Sports Minister lauds b'casters, other stakeholders in promoting sports

NEW DELHI: India’s Sports Minister Vijay Goel said on Wednesday that digital media broadcasting will play a critical role in bringing about change in sports broadcasting in India but broadcasters must also focus on how sports as a product is delivered to audiences in rural areas so as to popularise...

Television TV Channels Sports
Know your karma on IBN7 with 'Karm Path'

In an attempt to give its viewers a refreshing start of the day, IBN7 is launching a new show titled Karm Path. Starting 27 October, the show will predict what the day holds. The show is a differentiator in its own genre as it connotes the supremacy of deeds over destiny.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories