Disney Channel to firm up weekend with Bollywood films

MUMBAI: Summer vacations are done with and children are back to school. Consequently, Disney Channel India is firming up a new lineup with Bollywood movies and local content to help keep the present audiences ticking while fetching new eyeballs through family viewership.
The focus will primarily be on Bollywood films at 11 am on weekends that will not only cater to the kids audience but drive in an entire family viewership. Currently, the acquired films that form part of the Disney library are Dil Hai Ki Manta Nahin, Bend it like Beckham, Andaz Apna Apna and Vaah! Life Ho To Aise.
Said Walt Disney Television International India associate director, programming Devika Prabhu, "There is nothing better than Bollywood movies that can drive in an entire family viewership. Therefore, we are looking at more Bollywood content and are in the process of acquiring five movies. Also, we have already acquired three animated movies which are in Hindi that including Cric X, Feluda - The Kathmandu Caper and Little Pandavas." Feluda will be premiered this month."

For the year, the channel is also looking at live action and a complete localization route to pull in family viewership.

Elaborates Prabhu, "Our acquired live action such as Shararat, Karishma Ka Karishma, Son Pari, Majooba Ka Ajooba and Dost Bana Ghost fetched us good eyeballs. Thus, we forayed into original local production with Kya Mast Hai Life. And now we are expanding this lineup with the second season of Kya Mast Hai Life, Ishaan and Big Bada Boom."

The channel will also launch the animated The Donald Duck show, a Classic Disney animation, this month for the Indian audience in Hindi and English.

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