Disney Channel to experiment with Bollywood

MUMBAI: Disney Channel India is headed for a new gamble this summer to beef up its programming lineup. The mouse house, for the first time ever, has acquired Bollywood movies to garner more eyeballs.

Disney has acquired two Aamir Khan movies. While Hum Hai Rahi Pyaar Ke will be telecast on 12 April, Jo Jeeta Wohi Sikander will be aired on 3 May.

Says Walt Disney Television International India senior vice president and managing director Antoine Villeneuve, "Both the films

have long established themselves in the minds of kids and family. Also, they are a definite fit to Disney Channel‘s values of family, friendship and togetherness. Therefore, it made sense for us to head for these two films to seize more eyeballs."

The kids-driven family channel is also banking on the Disney film library to create more fun for kids during the summer holiday season. The channel will show classics such as Return to Neverland, Atlantis: Milo‘s return, Mulan, 101 Dalmations 2 and Secret of the Magic Gourd to mark a new presence in its kids programming.

"Also, Pirates of the Caribbean: Dead Man‘s Chest will premiere in Hind for the first time on Disney on 5 April. The film will be telecast at 11 am," says Villeneuve.

Latest Reads
Star Bharat experiments with early morning slot

Star Bharat is all set to experiment with weekend morning slot by launching a three-hour programming band from 5 August.

Television TV Channels GECs
National Geographic’s new show to tell success stories of India’s icons

National Geographic will be coming up with a unique show called Mega Icons which will see the success stories of inspiring personalities of India from different platforms.

Television TV Channels Factual & Documentary
Viacom signs deal with for small screen content

Kids’ entertainment platform has raised $15 million in a funding round led by Viacom. Under their agreement.

Television TV Channels Kids
STAR Maa announces call for entries for a brand new reality show PelliChoopulu

In continuation to give its viewers a unique and entertaining show, Star Maa the most viewed Telugu entertainment channel has announced the call for entry for its upcoming reality show PelliChoopulu.

Television TV Channels Regional
Zee Telugu announces auditions for all new season of its legendary dance reality show, Aata Juniors

Aata Juniors, one of Zee Telugu’s most sought-after reality shows is soon making a comeback to the channel and is looking for the final contestants via auditions.

Television TV Channels Regional
Sony Max pushes its way to most watched Hindi channel across genres

Sony Pictures Network India (SPN) Hindi movies channel Sony Max was ranked second in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genres (across genres list) for week 28 of 2018 (Saturday, 7 July 2018 to Friday, 13 July 2018, week or period under review...

Television TV Channels Viewership
Dangal TV prepares to scale up ambition with new play

When it comes to general entertainment channels (GECs), hitting the sweet spot isn’t all that easy.

Television TV Channels GECs
Comcast drops bid for 21st Century Fox assets, cedes prize to Disney

The fierce bidding war between Comcast and Disney has finally ended with the former dropping out of the race to gobble up the prized 21st Century Fox assets. Comcast will now shift its focus towards sealing the Sky deal.

Television TV Channels Movie Channels
ZEEL elevates Manish Aggarwal as business head of Zee5 India

In a recent development, Manish Aggarwal has been elevated as business head of Zee5 India, the OTT platform of Zee Entertainment Enterprise (ZEEL).

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories