Television

Disney Channel sweats films to up viewership this summer

MUMBAI: As kids get ready for their vacations, Disney Channel India is all geared up to create a strong impetus through cinema to expand its viewership this summer.
Beginning 16 April, the channel will screen a series of Disney Pixar movies and Bollywood films to tap the kid audiences as well as families.


The Disney Pixar movies will be featured every Sunday at 11 am. The films that will be screened are A Bug‘s Life, Meet the Robinsons and Toy Story 2.


Meanwhile, the Bollywood movies have been slotted at 11 am every Friday and include the titles Jaane Tu..Ya Jaane Na, Singh is King and Chandni Chowk to China.


As part of its local show line up, Disney Channel will launch the short format programme Big Bada Boom, under the channel‘s ‘Superstars Summer‘ theme, which will tease audiences into the channel‘s popular properties through games, trivia on the shows, and music.


Disney Channel‘s Superstars Summer fun will also continue with new episodes/seasons of Wizards of Waverly Place and Phineas and Ferb. New episodes of Hannah Montana will also premiere on the channel on 26 April.


Additionally, the Play House Disney (PHD) block on Disney Channel will feature new episodes of preschool shows - Mickey Mouse Clubhouse and Handy Manny, premiering in April along with the new show, Jungle Junction.


The channel will also reintroduce classic Indian tales from ancient Tamil literature- Thirukkural to the young audience with the animated TV series based on this text, titled Ek Tha Jungle, at 9.30 am (Monday to Thursday).
 
Meanwhile, Disney XD, the multi-platform brand from the Disney stable showcasing a mix of live-action and animated programming for kids aged 6-14, will present ‘Red Hot Heroes of Summer‘ all through the holidays.


The channel will pose its five superheroes - Aaron Stone, Hero, Power Rangers, Spiderman and the Legend of Tarzan - at 5 pm, five times a week throughout the summer under the new programming band, ‘Heroes at 5‘!


The Red Hot Heroes of Summer theme will continue with the launch of the new shows, Little Moonlight Rider and the new Disney XD original animated series, Kick Buttowski.


Adding to this, will be a line up of hero studded movies such as Pirates of the Caribbean, Shanghai Knights and Inspector Gadget.


Hungama TV, positioned as the mad-fun channel from the Disney stable, will give its viewers ‘Hungamental Holidays‘ with new episodes of Doraemon, Kiteretsu, Shin Chan and Genie Family.


Hungama TV will also present short capsules titled ‘Hungamental Excuse Me Please‘ showcasing a fun point of view for kids on regular things. Also, new show, Robotan, premieres on the channel this summer.


To promote the summer line up, the channel has devised the Hungamaok initiative that will get kids to uncover their crazy, fun side in specially set up Hungamental song booths in local city malls across Delhi, Faridabad, Ludhiana, Hyderabad, Chennai, Indore and Pune. The most Hungamental performances by fans will be showcased on Hungama TV.


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