Television

Disney Channel lines up 'Sabse Bada Film Festival' for Diwali













MUMBAI: The festive season is just around the corner and kids‘ channels are bringing on all kind of entertainment packages to lure kids.


While Cartoon Network has lined up a movie fare comprising Ramayana, Vikram Betal, Harry Potter and the Sorcerer’s Stone and Harry Potter and the Chamber of Secrets from 24 – 31 October; Disney, which boasts of a huge movies library, has lined up one such initiative in the ‘Sabse Bada Film Festival‘.


The channel will be airing two platinum feature animation titles a day from 3 - 7 pm from 24 - 28 October.

 
 


The movies that will be shown as part of the Sabse Bada Film Festival are: Jungle Book, Aladdin and the King of Thieves, Tarzan, Pocahontas, Atlantis, Return of Jaffar, Lilo and Stitch, Mulan, Lion King II and Lion King III.


The channel has given the Sabse Bada Film Festival a huge marketing push in all medium - television, outdoor, print, internet coupled with some interesting in-office promotions with trade and media houses.


A five-feet tall popcorn box was sent to as many as 150 offices in Mumbai, Delhi and Bangalore. Walt Disney Television International (India) director marketing and communications Tushar Shah said, "We thought of this innovation wherein we sent out the huge popcorn box to clients‘, agencies and media houses. Popcorn‘s connection with movies is seamless and what better way than this to bring about a perfect fit."


As far as the creatives for the campaign is concerned, Shah informed that the biggest challenge was to transform the largeness of the offer in terms of the creative. The ad campaign selectively uses the magnetism of Mowgli (from Jungle Book), the swiftness of Tarzan and the charisma of Kovu (Simba’s daughter in Lion King 2) to build the magic and mood of the festival.


"To showcase platinum titles in a simple but effective communication is always a challenge. The characters are larger than life in the campaign and that creates a ‘wow‘ factor. The maximum reach is achieved by buzz marketing and that‘s what we focussed on. The campaign has been designed as the start-point for the goose-bumps to follow on-air."


Disney Channel has been cross-promoting the Sabse Bada Film Festivals on channels like Star Plus (during KBC 2), Star One (during Nach Baliye and The Great Indian Laughter Champions), Star Gold and also on local cable channels.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/19/dsport.jpg?itok=3gyfqV4Y
LIVE Coverage of Tour De France on DSPORT this year

LIVE Coverage of Tour De France on DSPORT this year

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/19/top.jpg?itok=GTUQCUJG
Business news most benefited genre in Chrome DM week 24

With a growth of 1.24 per cent as compared to last week (23), the business news genre marked the highest opportunity to see (OTS) among all categories in week 24. Zee Business gained the highest OTS with 84.3 per cent in six metros, according to the data compiled by Chrome Data Analytics and Media...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/19/Deepak-Rajadhyaksha.jpg?itok=64BctKo6
Zee TV to launch the third season of 'India's Best Dramebaaz'

MUMBAI: Locked in a see-saw battle with Colors for top billing in the Hindi GEC space, Zee TV has made its latest move. The Puneet Goenka-led channel's latest offering to the Indian audiences is season three of 'India's Best Dramebaaz'. Having enjoyed a successful run during the first two seasons...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/india.jpg?itok=v7SMB1PQ
Sony to soon launch Indian Idol season 10

MUMBAI: Indian Idol, one of Sony’s most acclaimed reality shows, is all set to come back on small screen with its tenth installment. Considering that all its previous seasons have done exceedingly well, there are great expectations this year as well. Sony has released its first promo, captioned #...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/ipl.jpg?itok=G15HVAwJ
VIVO IPL: VIVO IPL on Star Sports register highest ever engagement

Revolutionizing the way, the world experiences VIVO IPL, Star India reimagined VIVO IPL in to a six-month fiesta instead of just a two-month tournament. Keeping fans at the heart of the experience, Star India used the confluence of technology, consumer insight, and experience in cricket coverage,...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/abhishek.jpg?itok=KDMML6C5
Abhishek Upadhyay joins &TV as marketing head

Abhishek Upadhyay, who headed marketing for OLX, has been appointed marketing head of &TV, the Hindi language GEC channel of Zee Entertainment Enterprise Limited (ZEEL).

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/saral.jpg?itok=k0DYsipd
Saral Jeevan adds three new programs to its prime time offering

Saral Jeevan, a Kannada infotainment channel, is launching three shows today. While one of them is season two of Jnanapada (based on folk songs), the other two programs are based on factual content. With a focus on non- fiction programming like history, mythology, travel and insights from Indian...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/discovery.jpg?itok=UmdA492J
Discovery joins hands with BYJU’S for quiz show

Discovery Communications India and BYJU’S, the Learning App, has joined hands to launch a school quiz show called the Discovery School Super League.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/john.jpg?itok=M2fDq-bg
Time Warner to be renamed Warner Media, Turner CEO exits

AT&T announced on Friday, its first full day of owning Time Warner, that the operating businesses in the $85 billion acquisition will be contained in an entity called WarnerMedia. The names of the operating units - HBO, CNN, Warner Bros., TNT, etc. - will stay the same.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories