Disney Channel launches Camp Rock’s music in India

MUMBAI: Disney Channel and Universal Music have released the music of the Disney Channel original movie Camp Rock.

The soundtrack includes 12 songs by a group of singers like Aasma, Sunidhi Chauhan, Jimmi Felix, Vasudha, Sangeet Haldipur, Nitin Mohan and Marianne D‘Cruz. Directed by John Stewart, the album includes three re-created songs in Hindi with Indian instruments while nine others are re-recorded in Hindi. The re-created tracks bring in local elements with a complete Indian flavour.

Universal Music India MD Rajat Kakar said, "We are excited to partner with The Walt Disney Company in India. Localisation plays a pivotal role in reaching music to a larger audience especially in a key market like India where consumers want to experience global properties with a local flavour. "

Walt Disney Television International (India) SVP and MD Antoine Villeneuve added, “One of the key components of Disney Channel is localising global content. We‘re optimistic that Camp Rock can have as long a life as High School Musical around the world – with local elements like these built to support its success.”

The title track We Rock sung by the Sunidhi Chauhan and music band Aasma mirrors the inspirational theme of the movie. The second re-created version, Hasta La Vista, sung by Jimmi Felix and Vasudha, is a Bollywood style track with bhangra beats, hip hop and electric guitar. The duet sung by Sunidhi Chauhan and Sangeeta Haldipur, Khush Hoon Main (original title: This is me) captures the path of self discovery and enthuses self belief.

The themes of Camp Rock– believe in yourself, express yourself and stay true to yourself - is carried through the lyrics specially written for the album. Available in retail and music outlets across key metros, the album is priced at Rs 195.

Camp Rock will release in India in December this year.

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