Dic Entertainment inks international TV deals at Mipcom 2005

MUMBAI: Children‘s brand management company - Dic Entertainment (Dic) announced that it had concluded sales deals at Mipcom 2005 with a few international broadcasters and pay TV channels.

Dic Entertainment chairman and CEO, Andy Heyward, said that the deal was done for animated properties from Dic’s catalogue of brand programming, including Trollz, Strawberry Shortcake, Sabrina: The Animated Series, Totally Sonic and more.


The animated series Trollz, which continues to attract leading global broadcasters with 93 territories sold to date, was a hit at this year’s market, and Dic negotiated deals with multiple broadcasters including NRK (Norway), Channel 4 (Finland), Minimax (Poland), TSR (Switzerland), ORF (Austria), EMTV (Germany and Austria), DRS Free TV (Switzerland), SABC (South Africa) and Canal J (France).

A total of 27.5 hours of the first season of Trollz currently airs around the world on Nickelodeon International (69 territories) and terrestrial channels such as TF1 (France), CBBC (UK), 10 Network (Australia), RTVE (Spain), Club RTL (Belgium), Alter TV (Greece), Televisa (Mexico), RTE (Ireland) and TV New Zealand.

Dic also negotiated deals for the girl’s property, Strawberry Shortcake, which is available in 163 territories worldwide, including Jr. TV (Germany and Switzerland), Channel 4 (Finland), TV2 (Norway), Alter Channel (Greece), Canal J (France), SIC (Portugal) and Club RTL (Belguim).

Additionally, Dic sold numerous animated series and features from the library, such as Super Duper Sumos (ORF, Austria and Luk International, Spain), Inspector Gadget’s Biggest Caper Ever (TSR, Switzerland), Mary-Kate & Ashley (Saran, Turkey and Luk International), Sabrina‘s Secret Life (ABC Plus Romania), Sabrina: The Animated Series (Club RTL, Belgium and Nickelodeon Holland), Sonic Underground (GMTV, Germany and AB Group e, French-speaking Europe), Totally Sonic (AB Group e, French-speaking Europe), Movie Toons (AB Group e, French-speaking Europe), Action Man (Ma Planete, France), Hurricanes (Club RTL, Belgium), Mummies Alive (Luk International, Spain) and Tex Avery (Luk International, Spain).

"Dic has grown into a leading global supplier of family and children’s entertainment, and Mipcom is the premiere platform for us to debut new properties to the international marketplace. Trollz and Strawberry Shortcake sold extremely well at Mipcom and our catalog continues to be a consistent draw for broadcasters," stated Heyward.

"We had a tremendous response from our broadcast partners at this year’s Mipcom, and were able to meet the demands of buyers with our diverse line-up of new and unique animated programming, as well as classics from our prolific library. We are pleased that our properties continue to resonate with broadcasters and audiences around the world," commented Dic senior vice president international sales and managing director, European operations, Leslie Nelson.

Dic Entertainment, a leading children’s media company, is a full-service studio dedicated to creating, developing, producing, distributing, marketing and merchandising family-based intellectual properties. As a pre-eminent supplier of kid’s programming worldwide, Dic has developed strategic partnerships with key domestic and international broadcast partners throughout North America, Europe, Asia, Latin America, Africa and Australia. Dic is headquartered in Burbank, California with international offices in Paris, London and Cologne.

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