Television

CN, Pogo bank on movies for sticky viewing

NEW DELHI: Pogo and Cartoon Network, the kids‘ channels from the Turner stable, have hit upon films as the best formula for creating stickiness. Hence, big films like Krrish will be shown for the first time on Pogo, Turner International VP ad sales (India and South Asia) Monica Tata told indiantelevision.com.


Also aired will be Harry Potter and the Goblet of Fire, Gulliver‘s Travels and action-packed Trouble in Tokyo, as well as Ninja Turtles III and Bal Ganesh.


Indian mythological animation content Chhota Bheem, acquired from the Hyderabad-based Green Gold Studios, will also be premiered this summer.


"Basically, children are a difficult audience to control and please, and the issue was how to make them stick around on our channel for a longer time, which is why we were looking at ‘long form content‘ and strategically found movies to be the solution for fragmentation," Tata said.


"Summer for us is akin to the festive season for GECs, and though we also do very well during the festive seasons, but during the last summer Cartoon Network and Pogo contributed 60 per cent of the total growth of the genre," added Tata.



"Seeing this trend over the last two years, we had decided to launch itself on a major initiative that would include a lot of Indian content in the kids channels," explained Tata.


She likened Indian summer to what in the US is called the "fresh content season," which for that country is during fall time.


"We believe we shall have a very strong population on the channels because of this, who would stay connected to our network," Tata said.


She also said that humour as a part of content is important, which is why a new show called Thumb Wrestling Federation will be aired. She expects this to become a "phenomenon," as kids are likely to get into this sport in schools amongst peers.


As for marketing, it will primarily be on air as the maximum eyeballs we get are on our own network, Tata added.


Speaking about some programme promotional tie-ups, Tata said, "Pogo has tied up with Singapore Tourism to shoot MAD over there. This will help creating solutions for the network‘s clients to boost their marketing initiatives."


"We have done ‘advertiser-funded programming‘, like the Bournvita Quiz Contest in the past but this Singapore Tourism tie-up with Pogo is the new one," added Tata.


Asked about competition and the fact that on certain occasions rivals like Hungama TV are neck to neck with Cartoon Network, Tata said that it would not be fair to compare on a week to week or even hour to hour rating.


"Comparison should be on an annual basis and there if you see, we have been and are still the number one, with 99 out of 100 top programmes being with Cartoon Network and Pogo," said Tata.


She backed up her claim by saying that Kids channel viewing (consumption) increased by 25 per cent for Cartoon Network and Pogo and only 15 per cent for rest of all the kids channels put together.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/9xm.jpg?itok=ZerfjJqA
9XM On Stage with Salim Sulaiman

To celebrate the Republic Day week, 9XM - India’s most popular Bollywood music destination announces the launch of 9XM On Stage a splendid musical night created in honour of the Indian Armed Forces.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/pritam.jpg?itok=tVS2_5SL
Prime Focus joins hands with Pritam and Kwan to create JAM8

Integrated media services company Prime Focus Ltd has announced its collaboration with Jam8, a musical platform founded by Indian music composer/director Pritam, and KWAN, a talent management company to serve as a 360-degree creative solution provider for the M&E industry.

Television Production House Film Production
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/star.jpg?itok=Xao8ACOH
Star Movies Kids is the new kid on the block

A few years ago Star India decided to hive off some bits of its repertoire and focus exclusively on its main GEC Star Plus and the emerging sports scenario. Surprisingly, the channel is now taking a new turn by targeting the youngest viewers. As per industry sources, the Uday Shankar-led network is...

Television TV Channels Kids
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/cn.jpg?itok=BRpRY0Oq
Zapak and Cartoon Network India partner to launch ‘Ben 10 - Alien Run’ mobile game

Anil D. Ambani led Reliance Entertainment’s Zapak, India’s leading Gaming Destination, in association with Cartoon Network India, rings in the New Year with an epic launch for fans and gamers alike, with Ben 10 - Alien Run Mobile Game.

Television TV Channels Kids
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/makarskratni.jpg?itok=GEQT4q5A
Sony Entertainment Television makes Makarsankranti memorable for the commuters of Western Railway

The local trains in Mumbai are known to give a unique glimpse into the lives of Mumbaikars.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/atul.jpg?itok=WTNlgJrH
ZEE announces offer on Zee Family Packs, now at Rs. 39* per month

With the new tariff/pricing regime all set to come into effect from February 01, 2019 ZEE, the No. 1 television network of the country, announces attractive launch offers for its consumers. Zee family packs will be available for Rs. 39* only. This special launch offer has been devised for consumers...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/chopra.jpg?itok=7oVlfmU9
Viacom18 introduces VIACUBS - a day care facility for employees' children

In continuation of its gender inclusive policies such as a 36-weeks maternity leave and flexible work arrangement, Viacom18 today announces the launch of Viacubs – a child day-care service for Viacom18 employees. Viacubs is a part of Viacom18’s WAVE initiative which focusses on safety, wellness,...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/shaurya-mehta.jpg?itok=Kyr3wOqF
Privé Unscripted to offer thought-provoking content from BBC

ZEEL’s premium English movie channel - &PrivéHD - is all set to telecast its new offering from the BBC library- Privé Unscripted. It brings not just movies inspired by real life but life itself showcased in all its raw and unscripted glory. The content from ZEEL’s association with BBC Studios,...

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/palia.jpg?itok=N9_9Ii3e
MTV to up its game in 2019 with new format shows

After claiming to have doubled its viewership in 2018, MTV is all set to up its game by launching the eighth season of MTV Unplugged, a singing show, on 26 January, 8 pm onwards. Royal Stag Barrel Select and MTV have collaborated to present the program.

Television TV Channels Music and Youth

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories