Television

CN, Pogo bank on movies for sticky viewing

NEW DELHI: Pogo and Cartoon Network, the kids‘ channels from the Turner stable, have hit upon films as the best formula for creating stickiness. Hence, big films like Krrish will be shown for the first time on Pogo, Turner International VP ad sales (India and South Asia) Monica Tata told indiantelevision.com.


Also aired will be Harry Potter and the Goblet of Fire, Gulliver‘s Travels and action-packed Trouble in Tokyo, as well as Ninja Turtles III and Bal Ganesh.


Indian mythological animation content Chhota Bheem, acquired from the Hyderabad-based Green Gold Studios, will also be premiered this summer.


"Basically, children are a difficult audience to control and please, and the issue was how to make them stick around on our channel for a longer time, which is why we were looking at ‘long form content‘ and strategically found movies to be the solution for fragmentation," Tata said.


"Summer for us is akin to the festive season for GECs, and though we also do very well during the festive seasons, but during the last summer Cartoon Network and Pogo contributed 60 per cent of the total growth of the genre," added Tata.



"Seeing this trend over the last two years, we had decided to launch itself on a major initiative that would include a lot of Indian content in the kids channels," explained Tata.


She likened Indian summer to what in the US is called the "fresh content season," which for that country is during fall time.


"We believe we shall have a very strong population on the channels because of this, who would stay connected to our network," Tata said.


She also said that humour as a part of content is important, which is why a new show called Thumb Wrestling Federation will be aired. She expects this to become a "phenomenon," as kids are likely to get into this sport in schools amongst peers.


As for marketing, it will primarily be on air as the maximum eyeballs we get are on our own network, Tata added.


Speaking about some programme promotional tie-ups, Tata said, "Pogo has tied up with Singapore Tourism to shoot MAD over there. This will help creating solutions for the network‘s clients to boost their marketing initiatives."


"We have done ‘advertiser-funded programming‘, like the Bournvita Quiz Contest in the past but this Singapore Tourism tie-up with Pogo is the new one," added Tata.


Asked about competition and the fact that on certain occasions rivals like Hungama TV are neck to neck with Cartoon Network, Tata said that it would not be fair to compare on a week to week or even hour to hour rating.


"Comparison should be on an annual basis and there if you see, we have been and are still the number one, with 99 out of 100 top programmes being with Cartoon Network and Pogo," said Tata.


She backed up her claim by saying that Kids channel viewing (consumption) increased by 25 per cent for Cartoon Network and Pogo and only 15 per cent for rest of all the kids channels put together.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/25/ceo-uday_1.jpg?itok=8vKqyGy5
Conviction comes from the society & your country, says Star India's Uday Shankar, E&Y's 'Entrepreneurial CEO' award-winner

MUMBAI: "The conviction comes from the society, the world and the country you live in," Star India chairman and CEO Uday Shankar said on winning the "Entrepreneurial CEO' award of the year 2016 by EY, the consulting firm formerly known as Ernst & Young.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/25/supriya-sahu-Tan%20Boon%20Siong-800x800.jpg?itok=FWFh7bOd
Doordarshan employs German innovator for upgrading news studios

MUMBAI: India’s largest broadcast operation, Doordarshan (DD) reaches around 92% of the population and 81% of its territory. Government-funded, it is also the largest terrestrial network in the world, and among the largest in terms of studios and transmitters with more than 90 studios and relay...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/25/bedi_singh-Susan-Panuccio_0.jpg?itok=vhZlSjn5
Bedi, old-time Murdoch hand, departs News Corp

MUMBAI: News Corp has announced that Mr. Bedi A. Singh will be departing as the chief financial officer effective 1 March. Susan Panuccio, currently the chief financial officer of News Corp Australia, will become the new CFO.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/25/Untitled-1.jpg?itok=xAXnlxcy
Big Ganga shows now available on ZEEL's OZee

MUMBAI: Nowadays, a marketing strategy simply wouldn't help a television channel succeed. It would need the right distribution strategy and a worthwhile social media presence. Lately, almost all channels are extending their availability digitally. From linear feed on television to pick and choose...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/mn%3D%20%281%29.jpg?itok=62l960iv
MN+ to air its Oscar special property 'The Academy Club'

MUMBAI: MN+ is all geared up to air their Oscar special property The Academy Club that will leave the movie lover ecstatic with cinematic brilliance. The channel will air this property on 25 and 26 February, throughout the day.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/Nexa-P1-Powerboat_1.jpg?itok=Ada8vEtF
Sony Pix & ESPN to telecast Global Powerboat Racing live from 3-5 March

MUMBAI: Nexa P1 Powerboat, Indian Grand Prix of the Seas, will be telecast live globally and promises to deliver the most comprehensive coverage in the history of powerboating. Seeding a global sport from India, the Nexa P1 Powerboat, Indian Grand Prix of the Seas, will set a global benchmark for...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/Alan-Shearer.jpg?itok=kJa34ytE
Star to host Premier League movement on 2 & 3 March, legend Alan Shearer to participate

MUMBAI: The Football Movement, jointly hosted by India On Track, is being held in partnership with the Premier League’s Indian broadcast partner Star Sports. The conference will bring British and Indian football organisations and businesses together to discuss ways to continue to grow the...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/naagin%202-800x800.jpg?itok=2sQq6fWi
Star Plus takes over Colors, Rishtey retains top position: BARC wk 7

MUMBAI: Star Plus pushed Colors to the second spot in Hindi GEC and Hindi GEC (Urban) genres in the BARC India ratings week 7 emerging on the top in these two categories. Rishtey retained its first position in the Hindi GEC (rural) category whereas Zee Anmol and Star Utsav respectively bagged the...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/Tarun%20Katial-800x800.jpg?itok=EAUMF-Io
RBNL all set to relaunch Big Magic

MUMBAI: Indeed, good decisions lead to great success.  Getting into the stable of one of India’s leading media conglomerates has opened up several opportunities for Reliance Broadcast Network Ltd (RBNL).   After the acquisition deal with ZEEL, RBNL is all set to relaunch its Hindi general...

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories