Television

CN, Pogo bank on movies for sticky viewing

NEW DELHI: Pogo and Cartoon Network, the kids‘ channels from the Turner stable, have hit upon films as the best formula for creating stickiness. Hence, big films like Krrish will be shown for the first time on Pogo, Turner International VP ad sales (India and South Asia) Monica Tata told indiantelevision.com.


Also aired will be Harry Potter and the Goblet of Fire, Gulliver‘s Travels and action-packed Trouble in Tokyo, as well as Ninja Turtles III and Bal Ganesh.


Indian mythological animation content Chhota Bheem, acquired from the Hyderabad-based Green Gold Studios, will also be premiered this summer.


"Basically, children are a difficult audience to control and please, and the issue was how to make them stick around on our channel for a longer time, which is why we were looking at ‘long form content‘ and strategically found movies to be the solution for fragmentation," Tata said.


"Summer for us is akin to the festive season for GECs, and though we also do very well during the festive seasons, but during the last summer Cartoon Network and Pogo contributed 60 per cent of the total growth of the genre," added Tata.



"Seeing this trend over the last two years, we had decided to launch itself on a major initiative that would include a lot of Indian content in the kids channels," explained Tata.


She likened Indian summer to what in the US is called the "fresh content season," which for that country is during fall time.


"We believe we shall have a very strong population on the channels because of this, who would stay connected to our network," Tata said.


She also said that humour as a part of content is important, which is why a new show called Thumb Wrestling Federation will be aired. She expects this to become a "phenomenon," as kids are likely to get into this sport in schools amongst peers.


As for marketing, it will primarily be on air as the maximum eyeballs we get are on our own network, Tata added.


Speaking about some programme promotional tie-ups, Tata said, "Pogo has tied up with Singapore Tourism to shoot MAD over there. This will help creating solutions for the network‘s clients to boost their marketing initiatives."


"We have done ‘advertiser-funded programming‘, like the Bournvita Quiz Contest in the past but this Singapore Tourism tie-up with Pogo is the new one," added Tata.


Asked about competition and the fact that on certain occasions rivals like Hungama TV are neck to neck with Cartoon Network, Tata said that it would not be fair to compare on a week to week or even hour to hour rating.


"Comparison should be on an annual basis and there if you see, we have been and are still the number one, with 99 out of 100 top programmes being with Cartoon Network and Pogo," said Tata.


She backed up her claim by saying that Kids channel viewing (consumption) increased by 25 per cent for Cartoon Network and Pogo and only 15 per cent for rest of all the kids channels put together.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/fox.jpg?itok=qeI4K472
Comcast drops bid for 21st Century Fox assets, cedes prize to Disney

The fierce bidding war between Comcast and Disney has finally ended with the former dropping out of the race to gobble up the prized 21st Century Fox assets. Comcast will now shift its focus towards sealing the Sky deal.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/manish.jpg?itok=C8nj-8lv
ZEEL elevates Manish Aggarwal as business head of Zee5 India

In a recent development, Manish Aggarwal has been elevated as business head of Zee5 India, the OTT platform of Zee Entertainment Enterprise (ZEEL).

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/sun.jpg?itok=WiSZrCfI
Sun Life enters Tamil market in BARC week 28

Sun Life, the movie channel by Sun TV Network came as a new entrant this week after Broadcast Audience Research Council (BARC) released its ratings for week 28.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/colors.jpg?itok=MxJ0xDqt
Colors Gujarati to launch a dance reality show ‘Naach Maari Saathe’

Colors Gujarati is all set to bring a dance show named Naach Maari Saathe. The show which will hit the small screen from 23 July will have Hitu Kanodia, Vyoma Nandi and Neerav Bavlecha as the judges.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/zee.jpg?itok=EWutot3J
Brahmagantu’s Gundamma to emerge on Zee Kannada’s DKD

Zee Kannada, creating the best entertainment programmes, has become a household name for quality entertainment.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/aaj-tak.jpg?itok=HpO81NsY
BARC Week 28 : Aaj Tak leads Hindi news genre

The Broadcast Audience Research Council data for week 28 showed Republic TV continuing to dominate the English news genre, whereas Aaj Tak led in Hindi genre. Meanwhile, News Nation stepped down to fourth position in Hindi news genre.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/kum.jpg?itok=LjXpL4vc
Zee Anmol maintains lead in Hindi GEC (U+R) in BARC week 28

Zee Anmol retained its leadership position in Broadcast Audience Research Council (BARC) data for week 28 of 2018 in the Hindi GEC (U+R) market.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/naysar.jpg?itok=qMIf9dJC
B4U motion pictures welcomes Naysar Shah as Vice president - marketing & distribution (film division)

B4U Motion Pictures is thrilled to welcome on board Naysar Shah to the UK head office who has been appointed as Vice President of Marketing and Distribution for the Film Division.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/star-vijay.jpg?itok=I5oEbVCf
Star Vijay launches new game show 'Divided'

MUMBAI: Star Vijay, a Tamil general entertainment channel by Star TV, is all set to launch a game show named Divided on 21 July. This show will be hosted by Neeya Naana debate show fame, Gobinath and will be on air every weekend at 8 pm.

Television TV Channels Regional

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories