CN partners NBA for Ben 10 brand initiatives

MUMBAI: Cartoon Network Enterprises (CNE) has partnered with the National Basketball Association (NBA) to create joint consumer products and promotion campaigns based on the animated series Ben 10: Alien Force.

Ben 10: Alien Force is the following chapter in the franchise, where 15-year-old Ben discovers that his Omnitrix has been reconfigured and he can now transform into ten new aliens.

As a part of the deal, a youth apparel line, integrating Ben 10 characters with NBA league team logos and mascots, will be launched at the 2009 NBA All-Star Game in Phoenix.

The range will include long and short-sleeved T-shirts, sweatshirts and hoodies, and will be available at the NBA Store in NBA All-Star Jam Session and New York. The range will also be available online at and

The co-branded apparel launch will be supported by a combined marketing effort with an aim to leverage the two companies‘ existing relationship and synergistic opportunities.

?With this partnership, we are able to fuse the popularity of NBA with the power of Ben 10 to create a synergy between two fan favorites and offer even more ways to experience both brands," avers CNE consumer products VP Christina Miller.

The apparel line will be included in the Cartoon Network‘s Kids zone festivities at NBA All-Star Jam Session.

Latest Reads
Aaj Tak HD hits airwaves, available on Tata Sky

India’s leading news broadcaster Aaj Tak has announced the launch of country’s first Hindi HD news channel - Aaj Tak HD.

Television TV Channels News Broadcasting
Uday Shankar's meteoric rise from Star India to Disney APAC

The man running India's largest media company - Star India-  has made it to the top in the Asia Pacific region at probably the world’s most admired entertainment company - Disney. Uday Shankar, who once was a reporter with The Times of India, and then went on to successfully lead news channels such...

Television TV Channels GECs
DreamWorks to launch Fight Sports and Kids+ channels

DreamWorks Channel, a Southeast Asian pay television network that is owned and operated by DreamWorks Animation International TV, a subsidiary of NBCUniversal, which is a division of Comcast, has set the ball rolling to launch two new channels - Fight Sports and Kids+ Asia. It has started the...

Television TV Channels Kids
4 Star and 3 Zeel channels most watched across genres

Four channels from the Star India network, three channels from Zee Entertainment Enterprises Ltd (Zeel) and one channel each from Sony Pictures Network India (SPN), the Sun TV Network, and Viacom 18 comprised the list of the top 10 channels across genres for week 49 of 2018 (Saturday, 1 December to...

Television TV Channels Viewership
Disney hoicks Uday Shankar to top job at Fox-Disney combined unit for APAC

MUMBAI - As part of the integration planning for the pending acquisition of Twenty-First Century Fox, Inc. (“21st Century Fox”-NASDAQ: FOXA, FOX), the Direct-to-Consumer & International (DTCI) segment of The Walt Disney Company (NYSE: DIS) today announced plans for the strategic alignment of...

Television TV Channels News Broadcasting
Discovery strikes agreement with European Tour to expand GOLFTV portfolio and establish the ‘digital home of golf

Discovery and the European Tour have announced a new partnership that will see GOLFTV continue to expand its portfolio and move towards becoming the established ‘digital home of golf’ for fans around the world.

Television TV Channels Factual @ Discovery

CNN and Cartoon Network won eight honours – also known as “Goddess of Creativity” wins – at the Asian Academy Creative Awards on December 6, the region's version of the International Emmy Awards.

Television TV Channels Kids
Uncover the enthralling journey of the most notorious drug lord on HISTORY TV18 HD’s ‘The Rise & Fall of Pablo Escobar’

Pablo Escobar’s belief that “Life is full of surprises, some good, some not so good.” forms the basis for a thrillingbiography of the world’s most infamous drug lord.

Television TV Channels Factual @ Discovery

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories