CBeebies celebrates 5th birthday in the UK

MUMBAI: UK pubcaster the BBC has announced that its pre-schoolers channel CBeebies, is celebrating its fifth birthday with new shows and a new look.

CBeebies creative director, Michael Carrington said, "We are launching a raft of new, innovative programming alongside our bedrock of family favourites. We have to remember that our audience keeps growing from tot to toddler to tearaway, so our programming needs to grow and change with them.

"While we have globally recognised, award-wining programmes that will continue to be the foundation of the channel, we felt that it was time for a new look and some exciting new programmes for all our viewers."

So the old-fashioned, bare studio sets have gone and the presenters will take up residence in their new home, literally.

Carrington continued, "We want to make CBeebies a home from home for the under six-year-olds. For most young children, their world is quite small and centres on their family house.

"So we‘ve given our presenters a new home and they‘ll present in different places at different times of the day – perhaps the kitchen for breakfast time, the bedroom or sofa for story time and the garage for action adventures after school."

Another major part of the channel‘s new look is its zones. Driven by suggestions from parents and carers up and down the country, CBeebies‘ schedule will now mirror a child‘s activities through the day.

Carrington adds, "We have spoken to a lot of parents and carers and collectively they made one big suggestion to us – to mirror the family rhythms of the day with clear programming for specific ages at specific times. I hope that our new ‘zones‘ should make it easier for our viewers to find all their favourite shows."

The CBeebies online and interactive re-fresh isn‘t far behind. Over the next couple of months the whole CBeebies site will be redesigned with more programme linked content and activities plus the special Grown Ups zone featuring parenting advice and information.

Carrington says, "CBeebies is already the fourth most visited section of the BBC website behind the news, sport and football home pages.

"It will also now encompass CBeebies Radio (which can be accessed via the site or on a DAB radio). I‘m really excited that these new developments and changes allow us to increase CBeebies‘ offering to children under six across all of the BBC‘s broadcasting mediums."


Latest Reads
Republic TV back on top as most watched English news channel

In week 5 of 2019 (Saturday, 26 January 2019 to Friday, 1 February 2019), the last week that Broadcast Audience Research Council of India (BARC) had published data on its website before the implementation of the new tariff regime, pubcaster Doordarshan’s English News channel DD India had sprung a...

Television TV Channels Viewership
BARC week 15: Star Sports 1 Hindi rides on IPL high to lead across genre viewership

It is the third week since the commencement of India’s richest league and for the second week in a row Star Sports 1 Hindi led viewership ratings as per Broadcast Audience Research Council of India (BARC) weekly ratings for the top 10 channels across genre in week 15 of 2019 ().

Television TV Channels Viewership
Nepal’s ad-free foreign channel proposal worries Indian broadcasters

A bill proposed by Nepal which says that foreign broadcasters should be made to air their channels without advertisements has got Indian players worried, according to a Hindu Business Line report.

Television TV Channels News Broadcasting
Lalitha Jewellery is top brand in BARC week 15 data

The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 6 April 2019 and 12 April 2019. The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All,...

Television TV Channels Viewership
Launch of Zee Kannada’s Weekend with Ramesh Season 4

Zee Kannada, a leading General Entertainment Channel in Karnataka, has never failed to regale its viewers by its unique content.

Television TV Channels Regional
Zee dominates Bangla, Kannada segment in BARC week 15

In the Bengali language market, Zee Bangla stood as the leader in BARC data week 15. Oscar Movies Bhojpuri garnered fifth position in the Bhojpuri market.

Television TV Channels Viewership
Discovery channel follows path to the moon of Israeli team in a one-hour exclusive ‘Return to the Moon: Seconds to Arrival’ premiering Monday April 22 at 10 pm

Since the dawn of the Space Age only three countries have landed a craft on the moon, the U.S., Soviet Union and China.

Television TV Channels Factual @ Discovery
BARC week 15: Dangal TV, powered by DD Free Dish, tops Hindi GEC (U+R), rural

MUMBAI: Sony Pal is the new entrant, securing tenth position by replacing Star Utsav in Hindi GEC (U+R) as per Broadcast Audience Research Council (BARC) data for week 15 of 2019. In rural and urban markets, no changes were observed.  Hindi GEC (U+R)

Television TV Channels Viewership
English News genre only gainer in Chrome DM week 15

English News grew in week 15 of Chrome Data Analytics and Media by 0.80 per cent.

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories