CBeebies celebrates 5th birthday in the UK

MUMBAI: UK pubcaster the BBC has announced that its pre-schoolers channel CBeebies, is celebrating its fifth birthday with new shows and a new look.

CBeebies creative director, Michael Carrington said, "We are launching a raft of new, innovative programming alongside our bedrock of family favourites. We have to remember that our audience keeps growing from tot to toddler to tearaway, so our programming needs to grow and change with them.

"While we have globally recognised, award-wining programmes that will continue to be the foundation of the channel, we felt that it was time for a new look and some exciting new programmes for all our viewers."

So the old-fashioned, bare studio sets have gone and the presenters will take up residence in their new home, literally.

Carrington continued, "We want to make CBeebies a home from home for the under six-year-olds. For most young children, their world is quite small and centres on their family house.

"So we‘ve given our presenters a new home and they‘ll present in different places at different times of the day ? perhaps the kitchen for breakfast time, the bedroom or sofa for story time and the garage for action adventures after school."

Another major part of the channel‘s new look is its zones. Driven by suggestions from parents and carers up and down the country, CBeebies‘ schedule will now mirror a child‘s activities through the day.

Carrington adds, "We have spoken to a lot of parents and carers and collectively they made one big suggestion to us ? to mirror the family rhythms of the day with clear programming for specific ages at specific times. I hope that our new ‘zones‘ should make it easier for our viewers to find all their favourite shows."

The CBeebies online and interactive re-fresh isn‘t far behind. Over the next couple of months the whole CBeebies site will be redesigned with more programme linked content and activities plus the special Grown Ups zone featuring parenting advice and information.

Carrington says, "CBeebies is already the fourth most visited section of the BBC website behind the news, sport and football home pages.

"It will also now encompass CBeebies Radio (which can be accessed via the site or on a DAB radio). I‘m really excited that these new developments and changes allow us to increase CBeebies‘ offering to children under six across all of the BBC‘s broadcasting mediums."


Latest Reads
Amazon most advertised brand in BARC week 41

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 6-12 October 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

Television TV Channels Viewership
No changes in Bhojpuri, Kannada, Marathi segments in BARC week 41

In the Bengali space, Jalsha Movies and Colors Bangla swapped their third and fourth positions in BARC data week 41. No changes were observed in the Bhojpuri, Kannada and Marathi segments. Moreover, Gemini TV and Zee Telugu swapped their second and third positions in the Telugu sector. Flowers TV...

Television TV Channels Viewership
Anil Ambani’s Reliance sues NDTV for Rs 10,000 cr for Rafale coverage

NDTV has been sued for Rs 10,000 crore by Anil Ambani's Reliance Group in an Ahmedabad court for its reportage on the Rafale fighter jet deal. The lawsuit is filed against NDTV's weekly show, Truth vs Hype, which aired on 29 September.

Television TV Channels News Broadcasting
Republic TV leads English news genre in BARC week 41

Republic TV continued to lead the English news genre as per All India BARC data week 41. No changes were noticed this week in the English business news genre. Aaj Tak maintained its lead across every Hindi news genre for yet another week. Hindi news urban genre remained unchanged. Zee News dropped...

Television TV Channels Viewership
Star Utsav bags leadership in GEC (U+R) in BARC week 41

Star Utsav and Zee Anmol swapped their first and second positions in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 41 of 2018. Star Plus and Big Magic exchanged their eighth and ninth positions in the rural market. Star Bharat and Sony Sab swapped their fifth and...

Television TV Channels Viewership
Sony Pictures Networks India (SPN) extends exclusive television and digital rights partnership with ABB FIA Formula E championship

Sony Pictures Network India (SPN) will continue to broadcast each round of the ABB FIA Formula E Championship for a further two seasons across the Indian sub-continent - including India, Pakistan, Sri Lanka and Bangladesh.

Television TV Channels Sports
James Gough’s innovative idea will be incubated with the intent to prototype it at Formula 1®’s Media & Technology Centre

Formula 1® Managing Director of Motorsports, Ross Brawn, and Mercedes-AMG Petronas Motorsport Driver, Lewis Hamilton, today crowned James Gough the winner of this year’s USD $50,000 F1® Innovation Prize at the FORMULA 1 PIRELLI 2018 UNITED STATES GRAND PRIX in Austin.

Television TV Channels Sports
FLIX FIRST SCREENING: &flix makes October spookier with the multi-city theatrical premiere of Goosebumps 2: Haunted Halloween

&flix, the all-new destination for the most-awaited Hollywood blockbusters, brings the much-anticipated sequel Goosebumps 2: Haunted Halloween on Thursday, October 25

Television TV Channels English Entertainment
BIG Ganga Goes All Out to Delight Its Audience This Festive Season, Launches Engrossing Range of Shows

With the festive season right around the corner, BIG Ganga, the number one Bhojpuri channel in the Hindi heartland

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories