Television hits record time spent in July

MUMBAI: hit an all-time high in July, with visitors on the site spending an average of 77 minutes per person, according to Nielsen//NetRatings. The website also claims to have ranked 26th among all US domains in total time spent by users in July.

"We continue to be inspired by kids and pride ourselves on offering quality entertainment tailored to their interests," said Cartoon Network new media senior VP and general manager Paul Condolora.

"Our strategy to create compelling, innovative casual games, in addition to on-demand video and user-generated content, makes a highly sought after site with industry-leading results. We look forward to providing our audience with additional immersive offerings planned for the second half of 2007."

According to an official release issued by the company, site visitors enjoy full length episodes and clips of Cartoon Network shows, plus more than 170 free online games based on Cartoon Network characters and shows, including Ben 10 and Foster‘s Home for Imaginary Friends. The new record of 77 minutes per person beats‘s previous high mark of 71 minutes, which was set on the site in 2004.

The record comes on the heels of Nielsen//NetRatings‘ recent shift in how it reports web site popularity.

In July, Nielsen//NetRatings announced that it added the ‘Total Minutes‘ and ‘Total Sessions‘ metrics to NetView, its syndicated internet audience measurement service.

The new metrics, as Nielsen announced, deliver greater perspective on total engagement across sites, accounting for the time and sessions spent collectively by all visitors to the site.

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