Kids
Cartoon Network to kick off ‘Pokemon – Master Quest’ in Tamil & Telugu
MUMBAI: Cartoon Network has roped in South Indian playback singer, Karthik, to sing the title track of the action packed show Pokemon – Master Quest for the Tamil and Telugu feed. Slated to kick off on 18 May, the show will also continue to be telecast in English and Hindi. With the regional kid‘s television genre shaping up in India, Cartoon Network will also launch two more shows in Tamil and Telugu in the month of May. These include the Dragon Ball Z series and The Justirisers along with the other classics like Richie Rich, the all new Popeye show, Scooby, Akbar & Birbal, Tom and Jerry Tales and Tom and Jerry movies, amongst others. | |
| |
Turner International India VP advertising sales and networks, India and South Asia Monica Tata said, “Cartoon Network, as the leader in kids‘ television, looks to providing its audiences with the best programming and entertainment across its various initiatives. We are happy to partner with Karthik, the leading playback singer, for the Tamil and Telugu adaptation of the popular series, Pokemon. Coupled with the popularity Karthik commands and the viewership that Cartoon Network generates, we are sure the title track created specially for kids in South India will appeal to them, making their favourite block, Toonami, even more appealing.” Speaking about his first foray in the kids‘ television category Karthik said, “Children form a big part of my fan following and singing the title track of one their most popular shows – Pokemon on Cartoon Network, the number one kids‘ channel of the country, is my way of thanking them! I enjoyed working with Cartoon Network and singing the title tracks Pokemon in Tamil and Telugu. I am happy that kids in South India can enjoy their favourite show in their language and I am a part of this! I am excited about the track and hope kids like it too.” Originally in Japanese, the Pokemon series has been translated in over eleven languages including English, French, Mexican, Spanish, Swedish, Portuguese, Dutch, Arabic, Hindi, and now in Tamil and Telugu. |
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
