Cartoon Network signs license deal with Mattel

MUMBAI: Cartoon Network is strengthening its licensing division Cartoon Network Enterprises (CNE) by entering into a a multi-year, multi-property deal with the toymaker Mattel Inc to produce toys and games based on the network‘s animated titles.

In an official statement issued, the license agreement covers original Cartoon Network properties for the 6 to 11 age group and also carries a first-look option on all newly created original series and programming.

As per the deal, Mattel will have licensing rights to multiple toy and games categories including vehicles, action figures, playsets, role-play, board games, puzzles, and youth electronics items for the Cartoon Network brand as well as shows including Fosters Home for Imaginary Friends, The Powerpuff Girls, Camp Lazlo, Ed, Edd n Eddy, The Grim Adventures of Billy & Mandy, the newly launched My Gym Partner‘s a Monkey and The Life & Times of Juniper Lee. Existing relationships for other original series will remain unaffected by the deal.

Mattel has licensing deals with Viacom Inc.‘s Nickelodeon and movies studios as Warner Bros. and Disney-Pixar.

"We are pleased to be aligning the Cartoon Network brand with one of the world‘s largest and most respected toy companies, setting the stage for great success in the all important toy and games category," Turner Entertainment sales and marketing president David Levy says. "We‘ve always had a very strong relationship with Mattel as an advertiser and now we are extending that into consumer products. This will enhance the brands of both companies by combining our assets as a leading entertainment company with their expertise in the global toy market."

In 2007, the first product lines to come to market under the agreement will be toys based on one of Cartoon Network‘s most successful series, the Emmy-winning Foster‘s Home for Imaginary Friends, created by Craig McCracken, the visionary behind The Powerpuff Girls. Products for Ed, Edd n Eddy, Camp Lazlo and The Grim Adventures of Billy & Mandy will also debut in 2007.

"We‘re confident that combining Cartoon Network‘s strength in creating original, quality programming with Mattel‘s expertise in developing innovative products will engage kids in new ways," Mattel Brands president Neil Friedman says. "By leveraging the Cartoon Network brand as well as their original content, we‘re opening up a whole new type of creative and licensing partnership.

Latest Reads
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

MUMBAI: Can businesses and industries practise their art of selling fairly although they have 'Fair Practices' training during academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India. If the traffic cop is watching,...

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs
Sony Pix to telecast 'Jurassic World' on 22 October

Sony Pix will take the viewers on a thrilling, adventurous journey with cloned dinosaurs in their Billion Dollar Premiere property. The channel plans to air Jurassic World on 22 October at 1 pm and 9 pm.

Television TV Channels English Entertainment
Sony AXN scripts deal with Pinewood; buys stake in SVOD service Hopster

Folks at Sony Pictures Television (SPT) are in a celebratory mood. Not only has it signed a six-series deal with Pinewood Television but has also acquired a minority stake in the London-based video subscription service for kids content - Hopster.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories