Cartoon Network, Pogo's summer initiatives deliver top ratings

MUMBAI: Leaders in the kids’ genre, Cartoon Network and Pogo have once again delivered in the holiday season.

The latest Tam ratings (4-14 CS, All India, 8 - 21 May, All days, 24 hours) have revealed that Cartoon Network and Pogo, together, command 82 per cent of kids’ channel shares.
As part of the summer programming line up, Pogo aired Harry Potter and The Chamber of Secrets on 22 May at 2 pm, which notched TVRs of 2.0 in 4-14 C&S and TVRs of 4.0 in SEC AB kids – all India.

In addition, Harry Potter & The Sorcerer’s Stone, which was aired on Pogo last year, once again posted good ratings with its Cartoon Network premiere on 15 May. This movie received a 3.0 TVR for All India, All SECs and a 3.9 TVR for All India SEC AB.

Turner Entertainment Networks Asia senior vice president and general manager Ian Diamond said, "We are truly pleased that we have delivered on our promise to Indian kids in bringing them the best in world-class programming across genres, including movies. The overwhelming response to Harry Potter & The Sorcerer’s Stone and Harry Potter and The Chamber of Secrets on our channels has surpassed all expectations and beaten all other movies telecast on kids’ channels in recent times. The double-whammy is, indeed, a reaffirmation that we have provided Indian kids with compelling content that is both engaging and entertaining."

In addition, the slew of new summer programming launched by Cartoon Network and POGO has received a stupendous response from viewers across India. On Cartoon Network, The Legend of Prince Ram, rated 2.0 TVR while the new show, Beyblade rated, on an average, an above 1 TVR (5.30 pm) while Cartoon Network’s Sunday morning line up (9 am – 12 noon) posted an average above 1 TVR as well!

Since its launch on Pogo, the rib–tickling game show Takeshi’s Castle has consistently delivered an average of above 1 TVR to become one of the highest rated shows on the channel. The show is hosted by Javed Jaffrey and on an average, rates higher than any other show on a kids’ channel, excluding Cartoon Network.

The locally produced series MAD has shown week-on-week growth since its launch on 24 April with the latest high of 0.9 TVR among All SEC and 1.9 TVR among SEC AB on 15 May (Tam India, 4-14, SEC AB C&S). SMS and online contests held during the MAD shows have received more than 70,000 entries across Cartoon Network and Pogo.

Turner International India managing director Anshuman Misra said, "The high ratings that both Cartoon Network and Pogo have delivered for the compelling summer programming line up demonstrates the success of our programming strategy. As the resident kids’ experts, we are continually evolving and evaluating our programming strategies to reflect the changing viewing needs of the consumer. As in previous years, we are pleased that our strategic approach to programming has once again paid rich dividends, and we are confident that we will maintain this momentum over the years to continuously engage our Indian viewers."

Latest Reads
Disney announces successor of MD Siddharth Roy-Kapur

MUMBAI: Walt Disney International has announced the successor to its former managing director Siddharth Roy-Kapur. As a second stint with the organization, Mahesh Samat has made a comeback and will lead The Walt Disney Company India as the managing director. He will pursue his new responsibility...

Television TV Channels People
Life is more imaginative than fiction in a story like POW, says writer-director Gideon Raff

MUMBAI: Sometimes, coming back home after 17 years is not always a happy ending. "Prisoners of War" is the story of three Israeli soldiers, who were held captive for that many years following their kidnapping while on a secret mission with their unit.

Television TV Shows Thriller
IPL media rights bidding postponed sine die

MUMBAI: The BCCI has made it clear that the media rights auction cannot take place till the time it gets a concrete go-ahead and a formal approval from the Justice RM Lodha committee. Till the evening of 24 October (Monday), BCCI did not receive the okay from the committee which said, "it is in...

Television TV Channels Sports
Q3-16: DIRECTV mitigates AT&T U-Verse TV subscriber numbers fall

BENGALURU: AT&T acquired DIRECTV added 323,000 net subscribers and hence helped mitigate the company’s Entertainment and Internet Services Group (Entertainment) segment’s loss of 326,000 U-Verse subscribers for the quarter ended 30 September 2016 (Q3-16, current quarter). About 70 percent of...

Television TV Channels English Entertainment
"Let India open its market, we will open ours" - PEMRA chairman Absar Alam

Pakistan’s TV watchdog - the Pakistan Electronic Media Regulatory Authority (PEMRA) - charimanAbsarAlam was in the line of Pakistan’s Geo News anchor Shahzaib Khanzada’s fire last week. In his Monday to Thrusday current affairs talk show AajShahzaibKhanzada Kay Sath - the anchor grilled him time...

Television TV Channels GECs
BIG Magic acquires 'Boonie Bears' exclusive FTA rights

BIG Magic has acquired exclusive FTA rights of ‘Boonie Bears’, the No.1 and most popular animated series in China. BIG Magic has renamed it ‘Babloo Dabloo’ for the Hindi viewing audience. Babloo Dabloo airs every Monday – Sunday 10 am – 11 am & 5 pm – 6 pm only on BIG Magic

Television TV Channels GECs
PBL: Setting stage for next big thing on Indian sporting landscape

India has witnessed the emergence of a multi-sports culture over the past few years. This significant development has come on the back of a promising display by Indian sportspersons across various disciplines, the meteoric rise of home grown leagues and the consequent widening of the fan base of...

Television TV Channels Sports
CNNMoney new section will be about the fastest growing economy; MoneyStream app launched

MUMBAI: Attracting 1.8 million average monthly page views, witnessing a 37 per cent growth in video consumption and 16 per cent in unique browsers month-on-month from India in less than a year’s time is not smooth. In its ambitious plan of global expansion, CNN Digital is leaving no stone unturned...

Television TV Channels News Broadcasting
Content a 'Game of Thrones'; AT&T's control over HBO, Cartoon Network, Warner Bros faces regulatory lens

The global media landscape is resulting in a new juggernaut as an internet and cable behemoth yesterday purchased an entertainment conglomerate making the former unmatched in its size and reach to consumers through home broadband, smartphones, satellite television and a battery of movies and cable...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories