Television

Cartoon Network expands licensing into APAC region

MUMBAI: Cartoon Network Enterprises has expanded its Asia Pacific licensing portfolio featuring the launch of comedy properties.


Cartoon Network Enterprises Asia Pacific vice president Dulce Lim-Chen said, "We‘re really excited by our fresh line-up of comedy properties and content portfolio, and strong range of business lines. These quirky, dynamic and compelling characters are going beyond the screen and truly engaging with the daily lives of consumers."


The line-up includes the series ‘The Amazing World of Gumball‘, ‘Adventure Time with Finn and Jake‘ ‘Regular Show‘ to complement its existing action/adventure franchises ‘Ben 10‘ and ‘The Powerpuff Girls‘.


The company said that it has sold over 350 million products in 2011 and Cartoon Network Enterprise‘s latest comedy property additions enhance licensing and merchandising opportunities for its partners in Asia.


These span across consumer products, home entertainment, publishing, promotional
licensing and themed entertainment.


In addition to expanding its property portfolio, Cartoon Network Enterprises will also be opening more branded environments across Asia Pacific including family entertainment centres, themed zones and learning spaces.

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