Cartoon Network Enterprises launches Love Story 2050 merchandise

MUMBAI: Cartoon Network Enterprises, in association with Adlabs and Baweja Movies, has launched a line up of Love Story 2050 merchandise. Cartoon Network Enterprises is the sole licensing and merchandising agent of Love Story 2050.

Cartoon Network Enterprises has developed over 18 types of customised Love Story 2050 movie merchandise across five key categories such as publishing, toys, home furnishings, apparel and novelty. These products will be sold under the umbrella of the popular kids’ channel Pogo and branded Pogo Inspired.

Speaking on the partnership, Cartoon Network Enterprises executive director India and South Asia Jiggy George said, “Movie merchandise is another tantalizing peak into what a movie has in store for its audience. It’s another touch point, promotional medium and yet a keepsake of an exciting dream world. With the spy gadgets, hover crafts, interactive robots, the cute Boo doll, fun comics and the stylish and slick apparel and furnishings, Cartoon Network Enterprises hopes to uphold and build on to the anticipation of the biggest Sc-Fi bollywood film- Love Story 2050.”

Keeping true to the Sci-Fi theme the toys are interactive robots, spy gadgets, hovercraft, special masks etc that have been specially sourced and created for the movie. Additionally, stylish bed sheets, pillow covers and Tops and Tees for boys and girls have been designed that is available in a range of colors.

Exciting comics and range of colouring books complete the varied Love Story 2050 merchandise range whose star attraction is Boo the cuddly robot companion of Priyanka Chopra from the movie.

The range stands out for its blend of futuristic toys and is priced reasonably starting from Rs 49 to Rs 3459 (only for Home furnishings).Tops and T Shirts have been priced at Rs 399 onwards. Story books and colouring books have been priced at Rs 49 and Rs 99.

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