Kids
Cartoon Network circles the globe with Ben 10: Alien Swarm
MUMBAI: Cartoon Network territories around the globe will join forces in a worldwide campaign surrounding the broadcast premiere of Ben 10: Alien Swarm.
Throughout November, countries including the US, UK, Australia, Poland, Italy, Spain, South Africa, Mexico, and the Philippines will host premiere events and screenings in 26 languages to support the global broadcast premiere of the latest television movie in the Ben 10 franchise.
Ben 10: Alien Swarm tour will kick off in London, England where cast members Ryan Kelley, Galadriel Stineman, Nathan Keyes and Alyssa Diaz will present Ben‘s 10 Awards to 10 lucky kids.
Fans will be able to follow the cast as they travel from London to Los Angeles through updates on the official Cartoon Network Facebook page and Twitter account, posting photos, text messages and video clips from each event.
Bandai America, the official toy licensee for Ben 10, will serve as the exclusive sponsor of the US premiere in Los Angeles, California. These events around the world, combined with a comprehensive marketing campaign, promise to make this the most extensive global launch in Cartoon Network‘s history.
Ben 10: Alien Swarm is directed and executive-produced by Alex Winter, who also directed Cartoon Network‘s first Ben 10 live-action movie, Ben 10: Race Against Time. The new movie follows Ben as he breaks ranks from the Plumbers (a secret organisation that battles alien forces) to help Elena, a mysterious young woman from his past, uncover an alien threat to our world.
Ryan Kelley (Prayers for Bobby) stars in the role of 16-year-old Ben Tennyson, with industry veteran Barry Corbin (No Country for Old Men) starring as Grandpa Max. Galadriel Stineman (Junkyard Dog) is Gwen, Ben‘s super-powered cousin, and Nathan Keyes plays Kevin Levin, who has joined Ben‘s team for the good of the universe, but still seems to have a scheming side.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
