Cartoon Network appoints licensing agent in China

MUMBAI: Cartoon Network Enterprises (CNE), the licensing and merchandising arm of Cartoon Network, is set to expand its footprint in China with the appointment of Click Licensing as its strategic partner to roll out a full range of merchandise, games, toys, console games and books.

CNE VP Asia Pacific Dulce Lim-Chen said, "China is undoubtedly a market of huge potential for Cartoon Network. The demand for high quality, safe and engaging products is enormous. We believe this is the right time for us to expand our operations by launching our diverse range of businesses and merchandise that spans publishing, gaming, and home entertainment in this market."

As the first phase of its expansion plans in China, CNE will introduce its Ben 10 franchise to Chinese consumers. "The global success of Ben 10 and our other brands, and the overall CNE business is extremely encouraging, especially in these challenging economic times. We are very confident that in time, China will be one of the leading markets for CNE," she added.

Click Licensing will be the exclusive licensing partner for Cartoon Network‘s international hit shows such as Ben 10: Alien Force, Ben 10, Chowder and The Powerpuff Girls in China.

As Cartoon Network‘s exclusive licensing agent, Click Licensing will be responsible for the development of both promotional licensing and consumer products, and will also explore opportunities to create unique Cartoon Network branded consumer goods in categories such as apparel, fashion accessories, sporting goods, home furnishings, games, gifts and novelties.

Said Dulce Lim-Chen, "With Click Licensing‘s expertise, we are confident that we can achieve our long term plan to take the popularity of our characters beyond the realm of television, allowing kids to experience our key brands through multiple consumer touch points."

Latest Reads
Times Television Network elevates Nivedita Oak to DGM

Times Television Network (TTN) has elevated Nivedita Oak to deputy general manager - influence. Earlier, Oak was the regional head for Zoom, FCT and branded content. She has been working with the Times Network for the last 11 years.

Television TV Channels People
History TV18 to release third film in ‘Special Operations India' series

History TV18, a pan-Indian television channel, is to create a documentary on counter-terrorist operation at Pathankot air base named Special Operations India: Pathankot. This one-hour documentary will be aired on June 25 at 9 pm.

Television TV Channels Factual & Documentary
CNBC-TV18 successfully concludes the 8th edition of the ‘India Healthcare and Wellness Awards 2018’

NBC-TV18, India’s leading English business news channel along with ICICI Lombard hosted the 8th edition of the ‘Indian Healthcare and Wellness Awards 2018’ at The Grand Hyatt, Mumbai.

Television TV Channels News Broadcasting
MN+ to air Indian Television premier of ‘Tulip Fever’

MN+, the Gold Class of Hollywood Movies from the Times Network, brings to the viewers, for the first time on Indian television, the celebrated romantic historical saga– ‘Tulip Fever’. The movie will premiere on Sunday, 24th June at 1 pm and 9pm on MN+.

Television TV Channels English Entertainment
Sony Music acquires the music rights for 2018’s much awaited sports drama film ‘SOORMA’

Global music giant, Sony Music has acquired the music rights for Soorma – the greatest comeback story of the hockey legend Sandeep Singh.

Television TV Channels Music and Youth
Epic and Rupa publications announce the umeed india book on the occasion of international olympic day

EPIC TV - India’s only Hindi language, Indian Infotainment channel celebrates International Olympic Day with an exclusive unveiling of the first look of the Umeed India book published by Rupa Publications and based on its popular series, of the same name hosted by ace cricketer Virender Sehwag.

Television TV Channels Factual & Documentary
Iconic series Blue Planet II set for Indian TV premiere on Sony BBC Earth after a successful theatrical run

All eyes on TV as India’s #1 factual entertainment channel, Sony BBC Earth, premieres the world-renowned, path breaking and breath-taking series Blue Planet II for the Indian audience on June 25th at 9 pm.

Television TV Channels News Broadcasting
FOX Life celebrates a perfect celebrity mismatch in Great Escape’s new season

He’s rugged, she’s delicate. He’s adventurous, and she is spiritual. They are two friends who, at a distance, might seem like polar opposites. But get closer and you are sure to be surprised. FOX Life, India’s favorite premium lifestyle channel,

Television TV Channels Factual & Documentary
Engaging viewers with diversified content, COLORS brings you investigative thriller - Dev2

He thinks like a criminal, is at home around a crime scene and possesses an ironclad will to rid the city of nefarious wrongdoers; Detective Dev Burman returns for an explosive second season on COLORS – India’s premium Hindi entertainment channel.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories