Cartoon Network appoints licensing agent in China

MUMBAI: Cartoon Network Enterprises (CNE), the licensing and merchandising arm of Cartoon Network, is set to expand its footprint in China with the appointment of Click Licensing as its strategic partner to roll out a full range of merchandise, games, toys, console games and books.

CNE VP Asia Pacific Dulce Lim-Chen said, "China is undoubtedly a market of huge potential for Cartoon Network. The demand for high quality, safe and engaging products is enormous. We believe this is the right time for us to expand our operations by launching our diverse range of businesses and merchandise that spans publishing, gaming, and home entertainment in this market."

As the first phase of its expansion plans in China, CNE will introduce its Ben 10 franchise to Chinese consumers. "The global success of Ben 10 and our other brands, and the overall CNE business is extremely encouraging, especially in these challenging economic times. We are very confident that in time, China will be one of the leading markets for CNE," she added.

Click Licensing will be the exclusive licensing partner for Cartoon Network‘s international hit shows such as Ben 10: Alien Force, Ben 10, Chowder and The Powerpuff Girls in China.

As Cartoon Network‘s exclusive licensing agent, Click Licensing will be responsible for the development of both promotional licensing and consumer products, and will also explore opportunities to create unique Cartoon Network branded consumer goods in categories such as apparel, fashion accessories, sporting goods, home furnishings, games, gifts and novelties.

Said Dulce Lim-Chen, "With Click Licensing‘s expertise, we are confident that we can achieve our long term plan to take the popularity of our characters beyond the realm of television, allowing kids to experience our key brands through multiple consumer touch points."

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