Television

Cartoon Network, Adult Swim on ICO's lineup for mobile interactive media service

MUMBAI: Turner Broadcasting System, Inc and ICO Global Communications ltd (ICO) have signed agreements to provide content from Cartoon Network and Adult Swim for use in ICO‘s mobile interactive media service, known as ICO mim.



ICO mim is a fully interactive mobile video, navigation and emergency assistance service powered by the ICO G1 satellite, which launched in April 2008. The trials will take place in Raleigh-Durham, North Carolina and Las Vegas, Nevada later this year.


The ICO mim service will include a mix of news, children‘s, entertainment, and sports offerings.


"Children‘s programming is an essential genre for any rear-seat mobile entertainment service," said ICO‘s lead strategic content negotiator Sue Hamilton, "and we‘re pleased to add Cartoon Network content to Discovery Kids as we build out our programming lineup."


ICO mim is a converged mobile media service that addresses a variety of consumers‘ entertainment, information, and two-way communication needs: live mobile TV for vehicles and portable devices, interactive navigation, and roadside assistance, all with satellite coverage. ICO mim will provide eight to 15 channels of live mobile television to portable and larger-screen devices.

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