Cartoon Network adopts food & beverage based healthy programing for kids

MUMBAI: In an attempt to promote lifetime health and wellness for children and families, Cartoon Network announced newly formalized food and beverage-related guidelines that will regulate use of its licensed characters. They also pledged to develop new programming integrating positive messages regarding nutrition and activity.

These newly-adopted guidelines, developed primarily from nutritional standards for children for food in schools, are issued by the Institute of Medicine (IOM) and the U.S. Dietary Guidelines. Also in consultation are nutritional experts, Bonnie Taub-Dix, MA, RD, CDN (National Spokesperson for the American Dietetic Association) and Joanne Ikeda, MA, RD (pediatric obesity researcher, Nutritionist Emeritus at U.C. Berkeley).

They will govern the network‘s character product licensing and custom brand-integrated promotional tie-ins that Cartoon Network may conduct with advertisers on-air, online, and on-pack.

Under its new policies, Cartoon Network will limit the use of its original characters related to its company-owned original series targeted at children under the age of 12 to food and beverage products that meet specific nutritional criteria.

According to an official release, the nutritional criteria will include a cap on total calories per appropriate serving with limits on total fat, saturated fat, added trans fat, sodium and sugar and a requirement encouraging recommended nutrients such as vitamin A and C, iron, calcium, protein, and fiber.

The Guidelines will apply in the United States to all new product licensing and promotional tie-in deals and to renewals of any existing deals starting 1 January 2008. The only exception will be for the licensing of special occasion sweets.

"Our strategy is to approach these current health issues on all fronts by carefully guiding our licensed character branding, developing new entertainment programming and interstitials to help teach recommended dietary practices, and promoting multiple off-channel partnerships that will inspire kids to develop a more active lifestyle" said Turner animation young adults and media group COO and EVP Stuart Snyder.

Cartoon Network is also working with its nutritional experts to develop creative new programming that will integrate messages regarding nutrition and activity across platforms to positively influence, educate and encourage families to adopt balanced and healthy lifestyles.

This pledge builds on Cartoon Network‘s extensive variety of ‘Get Animated‘ outreach programs and multi-platform promotions aimed at reaching children with healthy lifestyle messages with targeted public-private partnerships, public service campaigns, online education, and off-channel activities and special events, which the network will continue to deliver.

Snyder continued, "We will continue to work with and support our food and beverage partners, who as an industry are committed to the highest standards for responsible marketing to children, and who are making great strides in reformulating products and committing to shift the mix of messages in advertising to encourage healthier dietary choices and healthy lifestyles."


Latest Reads
Sony Yay to launch English audio feeds

MUMBAI: After building a robust content portfolio for their young viewers and becoming the only home-grown kids’ channel in India with five languages – Hindi, Tamil, Telugu, Bengali and Malayalam, Sony Yay is set to add another feather to its cap by soon launching English audio feeds....

Television TV Channels Viewership
Formula 1 launches OTT platform with two subscription models

Formula 1 (F1), one of the world's most prized sporting properties, launched its over the top (OTT) service F1 TV last month. The platform comes with two service models - F1 TV Pro (Live) and F1 TV Access (non-live) - at different price points.

Television TV Channels Sports
LIVE Coverage of Tour De France on DSPORT this year

LIVE Coverage of Tour De France on DSPORT this year

Television TV Channels Sports
Business news most benefited genre in Chrome DM week 24

With a growth of 1.24 per cent as compared to last week (23), the business news genre marked the highest opportunity to see (OTS) among all categories in week 24. Zee Business gained the highest OTS with 84.3 per cent in six metros, according to the data compiled by Chrome Data Analytics and Media...

Television TV Channels Viewership
Zee TV to launch the third season of 'India's Best Dramebaaz'

MUMBAI: Locked in a see-saw battle with Colors for top billing in the Hindi GEC space, Zee TV has made its latest move. The Puneet Goenka-led channel's latest offering to the Indian audiences is season three of 'India's Best Dramebaaz'. Having enjoyed a successful run during the first two seasons...

Television TV Channels GECs
Sony to soon launch Indian Idol season 10

MUMBAI: Indian Idol, one of Sony’s most acclaimed reality shows, is all set to come back on small screen with its tenth installment. Considering that all its previous seasons have done exceedingly well, there are great expectations this year as well. Sony has released its first promo, captioned #...

Television TV Channels GECs
VIVO IPL: VIVO IPL on Star Sports register highest ever engagement

Revolutionizing the way, the world experiences VIVO IPL, Star India reimagined VIVO IPL in to a six-month fiesta instead of just a two-month tournament. Keeping fans at the heart of the experience, Star India used the confluence of technology, consumer insight, and experience in cricket coverage,...

Television TV Channels Sports
Abhishek Upadhyay joins &TV as marketing head

Abhishek Upadhyay, who headed marketing for OLX, has been appointed marketing head of &TV, the Hindi language GEC channel of Zee Entertainment Enterprise Limited (ZEEL).

Television TV Channels People
Saral Jeevan adds three new programs to its prime time offering

Saral Jeevan, a Kannada infotainment channel, is launching three shows today. While one of them is season two of Jnanapada (based on folk songs), the other two programs are based on factual content. With a focus on non- fiction programming like history, mythology, travel and insights from Indian...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories