Television

Busch Entertainment Corp & Sesame Workshop expand partnership













MUMBAI: Busch Entertainment Corporation (BEC), the family entertainment subsidiary of Anheuser-Busch Companies, Inc., has signed a long-term agreement with nonprofit educational organisation Sesame Workshop to create fixed Sesame Street-themed attractions in four of its U.S. parks -- SeaWorld California in San Diego, SeaWorld Texas in San Antonio, Busch Gardens Africa in Tampa, Fla., and Busch Gardens Europe in Williamsburg, Va.


Also as part of this agreement, Sesame Workshop has agreed to extend BEC‘s license to feature Sesame Street characters in Sesame Place, the company‘s Langhorne, Pa. park. Sesame Place, is a theme park based on Sesame Street that was opened in 1980. Most recently, Sesame Place opened ‘Elmo‘s World,‘an all-new land with three new rides themed after the popular red furry monster.


In addition, the Sesame Street characters will make periodic appearances at SeaWorld Florida in Orlando beginning in 2007, informs an official release.



"Sesame Workshop and Busch Entertainment both aim to bring families fun and interactive experiences. We commend Busch Entertainment for their 26 years of partnership with Sesame Place and we look forward to extending this commitment through new Sesame Street locations in SeaWorld and Busch Gardens parks that will transform the entertaining and educational features of the television series into memorable experiences for families across the country," said Sesame Workshop president and CEO Gary E. Knell.


BEC president and chairman of the Board Keith M. Kasen said, "Over the past 26 years we have come to appreciate just how well known and loved the Sesame characters are and the kind of connection guests can make with them in a theme park setting like Sesame Place. The deal we are announcing today allows us to offer these kinds of experiences at SeaWorld and Busch Gardens. These parks combined play host to more than 19 million people each year."


Kasen also added that the partnership with Sesame Workshop will enhance BEC‘s long tradition of delivering high-quality family entertainment to its guests with attractions at SeaWorld and Busch Gardens that will include family rides, water elements, live character shows, 4-D film attractions or character dining programs. These Sesame-themed attractions will begin in the next several months as part of the deal, which establishes BEC as the exclusive U.S. theme park partner of Sesame Workshop.


"We will provide our guests with attractions that showcase wonderful characters like Ernie and Bert, Big Bird, Elmo and Oscar the Grouch, and do it in a way that fits with the unique themes of our SeaWorld and Busch Gardens parks." Kasen said.


Plans call for the first Sesame-themed attraction to open in 2008. However, the terms of the agreement were not disclosed, adds the release.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/18/sony.jpg?itok=8WnMQYcG
For the first time, viewers get to choose their favourite shows on Sony BBC Earth

Content may be King, but so is the viewer. Sony BBC Earth, India’s premium factual entertainment channel, takes another leap in audience engagement by giving viewers the choice to pick their favourite shows of 2018 on the channel.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/18/shemaroo_0.jpg?itok=JusfZP8_
Shemaroo Entertainment’s Bhakti App Bags the Innovative Mobile App Award

Shemaroo Entertainment Ltd., added another feather to its cap with firm’s ‘Shemaroo Bhakti App’ winning the special mention award under Innovative Mobile App category at the Drivers of Digital Summit 2018

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/18/np.jpg?itok=tx921nZi
Sony Pictures Networks India delivers on its commitment of 'Ek India Happywala'

Sony Pictures Networks India (SPN) has accelerated its focus towards creating a positive social impact in the ecosystem by building on its three-pillar framework; empowerment, education and environment.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/18/graph.jpg?itok=A_UEtkRT
English news most benefited genre in Chrome DM week 50

MUMBAI: With a growth of 1.29 per cent as compared to last week (49), the English news genre marked the highest opportunity to see (OTS) among all categories in week 50 of Chrome Data Analytics & Media.  In the English news genre, Loksabha TV gained the highest OTS with 98.2 per cent in six...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/18/sanjay.jpg?itok=8d58yBIJ
Sanjay Gupta on executing the new tariff regime, Star India’s strategy and channel pricing

Star India COO Sanjay Gupta is a veteran of many high-stake battles. The one he’s currently battling could be long drawn, unpredictable, unlike anything he’s encountered before and potentially his toughest in a while. However, as India’s broadcast bosses put their heads down to implement TRAI’s new...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/17/image008-ipl.jpg?itok=0RDGIKLf
Star Sports curates a special line up of programming shows for VIVO IPL 2019 Player Auction

The forthcoming VIVO IPL 2019 Player Auction promises to be an unparalleled spectacle with Star Sports, the official broadcaster of the tournament geared up with a special line up of programming shows for all the cricket fans across the country.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/17/uday.jpg?itok=NPc_M8rc
Uday Shankar elected FICCI VP for 2018-19

Adding another feather to his cap, 21st Century Fox Asia president and Star India chairman and CEO Uday Shankar has been elected as the vice president of the Federation of Indian Chambers of Commerce and Industry (FICCI) for 2018-19.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/17/logo.jpg?itok=Ff_3wIQ0
AnimationXpress announces Media & Entertainment IT Summit in Hyderabad

MUMBAI: Advancement in technology, improved computing, immersive graphics and instinctive visualization has transformed the lives of creative professionals in the digital media and entertainment segment. To bring the industry together and discuss the future of technology in this space,...

Television TV Channels Kids
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/17/star.jpg?itok=vRB8XR-F
Star India launches its ‘Star Value Pack’ making Sports accessible to every Indian at unbelievable prices!

In keeping with Star India’s belief that every Indian should have access to high quality sports content including cricket, kabaddi, football along with their favourite dose of entertainment

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories