Brian Offutt to head creative operations at Nickelodeon/MTVN Kids & Family Group

MUMBAI: Nickelodeon/MTVN Kids and Family Group has named Brian Offutt to the new position of senior vice president of creative operations.

The announcement was made by Nickelodeon/MTVN Kids and Family GroupEVp and executive creative director Russell Hicks and COO Sarah Kirshbaum Levy, to whom Offutt will report.

"Brian‘s transition to Creative Resources comes at a time when our portfolio is growing and producing more and more opportunities for brand extensions. His familiarity with Nick, combined with his business savvy, will ensure that the creative process will operate smoothly throughout the company," said Hicks.

Offutt will be responsible for all of the operational, financial, technology and human resources processes for Nick‘s creative resources and on-air departments. He will also manage key vendor relationships and outside partnerships. He will manage the delivery of creative services to key departments throughout the Kids and Family Group including: programming; marketing; consumer products; digital; and public affairs.

"Having Brian lead this team will help ensure that we bring streamlined processes and operations to our creative team. Brian has a track record of building great partnerships in both the creative and business communities, which will be invaluable in his new role," said Levy.

Formerly the senior vice president of entertainment products for Nickelodeon & Viacom consumer products, Offutt managed the home video/DVD, book publishing and social expressions businesses for Nickelodeon, Nick Jr., Noggin, The N, Nick at Nite, TV Land, Comedy Central and Spike TV.

He was instrumental in consumer products growth and orchestrated relationships with key new partners including the Hertz Corporation for Nick on the Go, a portable, pre-loaded, media player for vacationing families; and Shutterfly for photo books, adventure books, greeting cards, and photo cards with digitally uploaded personalized content.

In addition, he was a member of the team that initiated Nick‘s partnership with Sony Music Label Group announced last summer. Offutt also managed the consumer products business for Paramount Pictures when this business was integrated into Nickelodeon & Viacom Consumer Products.

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