BBC's 'In The Night Garden' makes progress in China

MUMBAI: BBC Worldwide, the commercial arm of UK pubcaster the BBC, has announced the launch of a magazine, a range of books and a DVD partner for the pre-school programme, In the Night Garden, in China.

The announcement of commercial plans for the brand follows the programme‘s debut on Chinese Central Television (CCTV) on 13 May.In the Night Garden is produced by Ragdoll Productions, the creators of Teletubbies. It tells the story of a magical picture-book place where a diverse community of toys live out their comical adventures together. A huge ratings and commercial success in the UK, In the Night Garden is now rolling out across the world.

Licensing agent U Young has been appointed to develop a comprehensive licensing programme across categories in China for the show.

BBC Worldwide Children‘s and Licensing MD Neil Ross Russell says, "We‘ve seen great success to date in the UK and in markets like Canada, Australia and Spain in bringing the characters and stories from In the Night Garden to life across DVD, publishing, magazines and merchandise. Now, we‘re delighted to be able to celebrate our partnerships with Chinese businesses CCTV, U Young and Excel Media to bring In the Night Garden to a whole new audience."

The magazine will launch in China on 1 June 2009. The magazine, licensed to You You Xing Media Co, a branch of UYoung Media, will be published in Chinese. The title will have an initial print run of 150,000 copies, increasing to 500,000 with subsequent issues. The launch of In the Night Garden in China is the second international licence for the magazine. In the Night Garden Middle East was launched in December.

BBC Children‘s Books has secured Children‘s Fun as their Chinese publisher for In the Night Garden. Children‘s Fun has a pedigree of publishing television licenses including Teletubbies. The deal was confirmed through You You Xing Media. Children‘s Fun will be launching eight Mandarin storybook titles followed by a range of activity books with further publishing rolling out in 2010.

Excel Media, a BBC Worldwide partner for Charlie and Lola, will release DVD titles for In the Night Garden. Igglepiggle and his friends will debut on DVD in June in China with two titles, the initial production run of which is 5,000 copies. Two titles every month are planned thereafter.

In just over a year since launch, In the Night Garden ended 2008 as the second biggest licence in the UK, generating ?33.1 million in licensed toy sales and outperforming competitors like Thomas the Tank Engine, Ben 10 and High School Musical. To date the property has sold over three-quarters of a million DVDs, over a million books and been sold to 33 countries Worldwide.

Latest Reads
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

MUMBAI: Can businesses and industries practise their art of selling fairly although they have 'Fair Practices' training during academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India. If the traffic cop is watching,...

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs
Sony Pix to telecast 'Jurassic World' on 22 October

Sony Pix will take the viewers on a thrilling, adventurous journey with cloned dinosaurs in their Billion Dollar Premiere property. The channel plans to air Jurassic World on 22 October at 1 pm and 9 pm.

Television TV Channels English Entertainment
Sony AXN scripts deal with Pinewood; buys stake in SVOD service Hopster

Folks at Sony Pictures Television (SPT) are in a celebratory mood. Not only has it signed a six-series deal with Pinewood Television but has also acquired a minority stake in the London-based video subscription service for kids content - Hopster.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories