BBC Worldwide to showcase new products in trade events

MUMBAI: BBC Worldwide, the commercial arm of the UK pubcaster BBC, is set to participate in the 2009 UK trade buying events Spring Fair and Toy Fair. BBC Worldwide claims to head towards these events with a "host of new brands and products."

The licensor says that it has made it easy to find all BBC licensed merchandise in one place at Spring Fair with a dedicated stand to promote and exhibit products from key licensees.

At Toy Fair in January 2009, BBC Worldwide will be supporting all existing licensees and scoping the market for new opportunities for their new brands.

New to launch this year is the In the Night Garden Crayola arts and crafts range from Vivid Imaginations and nursery toys from Golden Bear.

The brand also looks at the outdoor market with furniture and outdoor play items from Martin Yaffe, wooden toys from Danjam and outdoor range and playtents from Worlds Apart.

BBC Worldwide will also be presenting their new ‘monsters‘ style guide – a creative focussing on ‘monster‘ characters from the show, which will offer more opportunities for product development for key licensees across 2009.

Meanwhile, Strictly Come Dancing is a new addition to BBC Worldwide‘s licensed product portfolio.

As far as Top Gear is concerned ‘Wow! Stuff‘ will exhibit their new range of gifts for "dads and lads." The ‘Wow! Stuff‘ stand will host a branded Top Gear area, showcasing new products such as remote control vehicles, novelty gifts and desktop toys, all due to hit retailers next year. The Top Gear range is extended with calendars from Danilo, stationery and tableware from DNC and Top Trumps from Winning Moves.

Another focus of BBC Worldwide‘s adult brands is Torchwood with new licensee Get Retro exhibiting its range of five inch action figures at the Fair.

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