BBC Worldwide announces global sales for 'In the Night Garden'

MUMBAI: BBC Worldwide – the commercial arm of UK pubcaster the BBC - has announced that In the Night Garden, the UK pre-school programme from Ragdoll Productions, has been sold to Gulli and Tiji in France, taking the total TV sales so far to 24 countries including Canada, Australia and Spain.

BBC Worldwide MD children‘s and licensing Neil Ross Russell says, "France is a really important territory to us and these sales enable us to open up additional platforms to launch our merchandising, publishing and DVD plans. These, in turn, provide valuable revenue to be invested back in to programming and services at the BBC."

BBC Worldwide adds that In the Night Garden has triumphed with high ratings, awards and press accolades since its launch in Spring 2007. It was the fastest growing new toy property in 2007, beating other newcomer High School Musical and is valued at ?10.8 million.

To date the property has sold over half a million DVDs and over 1.5 million books. Hasbro‘s Blanket Time Igglepiggle scooped the prestigious Toy of the Year award and scored exceptional sales success in the run up to Christmas in 2007.

In France, In the Night Garden launched on Gulli, a children‘s channel jointly owned by the France Télévisions public service group and the Lagard?re group. The pre-school show will broadcast every morning. Tiji, a pre-school channel owned by Lagard?re, will broadcast the programme every day.

A mid-September launch in Spain is already proving a ratings success. After just 18 broadcasts on public service broadcaster TVE, the channel has reported an almost 25 per cent audience share for the programme.

In Europe In the Night Garden has also been sold to Iceland, Ireland, Norway, Poland, Denmark, Serbia, Sweden, Lithuania.

The programme has also sold to the Middle East including Iran and Israel, South Africa and India where it airs on CBeebies.

Recent sales deals of the show in Asia include the media company Everyshow in Korea, Malaysia on RTM and Singapore on Kids Central as well as to Hong Kong and Taiwan.

Launched on ABC1 in Australia this April, In the Night Garden enjoys an average of 25 per cent audience share each morning. Hasbro toy sales in the region recently surpassed Thomas the Tank Engine and Dora the Explorer toy sale.

Publishing is proving equally strong with 11 book titles selling-through 121,000 units since hitting the shelves in June***, with more than 45,000 DVD units sold-through since initial release in early August.

In the Night Garden launched on Canada‘s Treehouse in February 2008. The show airs everyday. Hasbro and Penguin launched new product to market in the Summer. The programme has also sold to Trinidad in South America.

Latest Reads
Sony MAX2 is back with Season 3 of 'Timeless Digital Awards'

Sony MAX2 ‘Timeless Digital Awards’ is back with its 3rd season to delight its audience with an era of Hindi cinema that is evergreen and holds reminiscence till date. The ‘Sadabahar’ 50’s and 60’s gave birth to several inspiring masterpieces with legendary actors and films that became the voice...

Television TV Channels Movie Channels
The Boss Baby premieres March 25 at 1PM and 9PM

Staying true to the promise to premiere the biggest blockbusters of the year, Star Movies will air Academy Award nominated film, The Boss Baby on Sunday, March 25 at 1PM and 9 PM respectively. Starring the witty Alec Baldwin as Boss Baby along with popular host Jimmy Kimmel as Ted Timothy...

Television TV Channels English Entertainment
Bigg Boss speaks Marathi now

MUMBAI: The Bigg Boss voice is all set to boom in Marathi. Viacom18’s regional entertainment channel, Colors Marathi announced the launch of the Marathi version of India’s popular reality TV show Bigg Boss from 15 April.

Television TV Channels Regional
BARC gets ‘Great Place to Work' certification

MUMBAI: BARC India has been certified as ‘Great Place to Work’ for cultivating a culture of high trust and performance. The certification has been provided by Great Place to Work Institute, which is recognised for its rigorous and objective methodology for identifying and defining great workplaces...

Television TV Channels Viewership
Shemaroo appoints Hiren Gada as CEO in leadership rejig

MUMBAI: Gearing itself for the next phase of growth, Shemaroo Entertainment Ltd (Shemaroo) has restructured its top leadership making several timely appointments.  According to a release on the BSE website, the entertainment and content company has elevated Hiren Gada as the chief executive...

Television TV Channels People
90s tunes see revival on music channels

MUMBAI: Popular music from the 1990s is being revived on music TV channels today. Sony Mix, 9X Jalwa, B4U Music and Mastiii are among channels reintroducing the music on television while keeping the focus sharply on Bollywood numbers. Film songs of 90s vintage have charisma of their own. In the...

Television TV Channels Music and Youth
Weinstein Company files for bankruptcy

MUMBAI: The Weinstein Company, producer of movies such as Inglorious Bastards and Lion, has filed for bankruptcy. The move, intended to facilitate a buy-out offer from a private equity firm, came months after ex-chairman Harvey Weinstein has been accused of sexual harassment and assault.

Television Production House Film Production
Paytm is the official ticketing partner of Kings XI Punjab’s home games for VIVO IPL 2018

Paytm along with event ticketing platform would be the exclusive ticketing partners for the home games of Kings XI Punjab, in the upcoming 11th edition of the Indian Premier League (IPL). Insider.In will be handling the logistics and operations for the game – managing box office,...

Television TV Channels Sports
TLC to target Tamil, Telugu markets

MUMBAI: The groundswell of serving Indian audiences with regional content has now proved to be a battlefield. Broadcasters are realising the potential in the southern areas of India. Days after Living Foodz decided to add southern language feeds, Discovery Networks-owned TLC is all set to target...

Television TV Shows Factual

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories