Bandai America is toy licensee for Kamen Rider Dragon Knight series

MUMBAI: Adness Entertainment has named Bandai America as the master toy licensee, which will be covering all territories outside Asia for Kamen Rider Dragon Knight series.

Produced by Adness Entertainment, Kamen Rider Dragon Knight is based on the original series Kamen Rider Ryuki, produced by Japan‘s Toei Company.

Adness Entertainment is involved in the production, worldwide distribution and merchandise licensing of original kid-based television entertainment.

Bandai America, a Japanese toy making company, will launch a comprehensive global toy line for the live-action franchise, debuting in late 2009. The line will include collectible action figures, vehicles and role-play lineup targeted at boys aged between 6-11.

“Bandai America is a global leader in the design, manufacture and marketing of the highest quality toy brands in kids’ entertainment. We look forward to supporting the Kamen Rider Dragon Knight franchise with a powerful toy line from this worldwide toy manufacturing leader,” said president and CEO Fumio Sebata.

“With Kamen Rider Dragon Knight, Adness Entertainment has produced an exceptional series that is certain to captivate kids in the U.S. We are excited to work with Adness in launching a toy line that will extend the viewing experience of the series into exciting play patterns for fans,” added Bandai America president Sho Omatsu.

Also, 4Kids Entertainment will serve as the US broadcast home for Kamen Rider Dragon Knight.

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