Television

BabyUniverse & HarperCollins Publishers ink video content partnership deal















MUMBAI: BabyUniverse, Inc. an Internet content, commerce and new media company in the pregnancy, baby and toddler marketplace, has announced that it has signed a video content partnership agreement with HarperCollins Publishers.


Entertaining video segments based on scenarios from the new book, Babyproofing Your Marriage, How to Laugh More, Argue Less, and Communicate Better as Your Family Grows, will be featured on BabyTV.com, an Internet integrated broadcast channel and social networking community focused on the needs of new and expectant parents, informs an official release.



"We could not be more excited about this unique content relationship and its alignment with the objectives of BabyTV.com," said BabyUniverse chairman and CEO John Textor. "HarperCollins‘ decision to produce entertaining video content as a means to promote this certain best seller is truly visionary in the new media marketplace. With our acute focus on the connection between content and commerce, the content of Babyproofing Your Marriage has found a perfect home at BabyTV.com."


BabyTV.com debuted in December 2006 with cross visibility to over 1.7 million monthly unique visitors of BabyUniverse-owned e-commerce properties such as BabyUniverse.com, PoshTots.com and DreamTimeBaby.com, and content properties such as PoshCravings.com and ePregnancy.com, adds the release.BabyTV.com is presented in an interactive format in which the consumer can tune in to broadcast-quality streaming television, upload videos to share with the community, interact with live events, engage in e-commerce transactions, browse links on the Web, and participate in BabyTV.com‘s online community.

 

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/21/La_Liga.jpg?itok=cex1S5sq
Facebook to sub-licence La Liga to broadcaster: Report

Social media giant Facebook took several industry pundits by surprise when it acquired the India sub-continent rights for La Liga's 380 league matches for the new season, which commenced on Friday. It is now being reported that the league's broadcast in India will not just be limited to the social...

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/20/news.jpg?itok=A70B5KqH
News18.com Announces iReel Awards 2018 - The One of Its Kind Web Series Awards in India

News18.com, one of India’s leading breaking news websites with over 100 million unique visitors announces iReel Awards 2018, web series specific awards in India.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/20/colors.jpg?itok=33QQDIPZ
COLORS Continues to Spread the Joy of Its 10 Year Celebration with a humanitarian drive ‘Roshni – Andheron Mein Rang Bhariye’

COLORS, India’s premium Hindi entertainment channel recently celebrated its 10 Year milestone.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/20/india_0.jpg?itok=MzMsAPJA
India Today Group donates generously to the kerala flood victims

In the face of a massive national calamity, India Today Group reaches out to Kerala victims as they are reeling from the devastating impact of the century's worst deluge. 

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/20/isl.jpg?itok=GJLKEA_e
Hero ISL gets NIVIA as ball partner for 3 years

NIVIA, the Indian sports manufacturing brand has signed a three-year agreement with Football Sports Development to be the official ball partner of the Hero Indian Super League (ISL) starting season 2018/19.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/20/India_For_Kerala.jpg?itok=A4GsZYFo
Times Network announces 'India For Kerala', a fund-raising campaign for flood-stricken Kerala

Times Network, part of India’s largest media conglomerate, The Times Group, has initiated a fund-raiser campaign, ‘India For Kerala’, to create awareness and to raise funds for the relief efforts in Kerala. Through this initiative, Times Network strives to give the cause a unified voice and...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/20/vivek.jpg?itok=ywLTyb6o
MNX challenges legacy players in the movies category

The rise in India’s urban educated millennials has also led to the spurt of channels in the English entertainment and movies genre. Over the last few years, several new additions have made their way including MN+, &Prive and Sony Le Plex.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/20/Kumkum_Bhagya.jpg?itok=9k8pbeEq
Most watched Hindi GECs in 2018

Zee Entertainment Enterprises Ltd (Zeel) free to air (FTA) Hindi GEC Zee Anmol was the most watched Hindi GEC during the first 31 weeks of 2018 according to Broadcast Audience Research Council (BARC) weekly data for weeks 1 to 31 of 2018 (Saturday 29 December 2017 to Friday 3 August 2018) of the...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/18/Campaign.jpg?itok=b6QE0eTQ
Sony India unveils #KoiKasarNahi campaign for Asian Games

The 18th edition of Asian games is all set to go on floors from 18 August to 2 September 2018 in the Indonesian cities of Jakarta and Palembang. Meanwhile Sony Pictures Networks India (SPN) today announced its marketing and digital initiatives for the pan-Asian multi-sport event. With India being...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories