Television

BabyTV launches an online social network for parents













MUMBAI: US new media firm BabyUnivers which works in the pregnancy, baby and toddler marketplace, has announced the launch of BabyTV.com.


This provides the first full-featured video-driven social networking site for parents and expecting parents. BabyTV.com was previewed to select users in late December 2006 as the first Internet-based television network devoted to moms, and the official debut of BabyTV.com brings a rich user experience with high quality video content and interactive functionality for parents, parents-to-be, and caregivers.



BabyTV.com offers a catalogue of streaming television programming targeted to new and expectant parents from recognized experts throughout the industry. Viewers can tune into the linear schedule of programming and video-on-demand (VOD) library filled with entertaining and informative videos from content partners Oxygen Media and Alpha Mom.


The website also allows parents to submit original video to share with other parents, using the MyBabyTV functionality which has already been dubbed by some the ‘YouTube for Mommies‘ Unlike YouTube, however, all uploaded video content can be quickly reviewed by a BabyTV.com moderator using state- of-the-art tools, allowing MyBabyTV to serve as a family-friendly environment for sharing the special moments of a newborn‘s life.


Importantly, this content screening capability also provides advertisers with protection from negative associations with inappropriate content that has become so common on other video-sharing sites.


Throughout the site, parents and parents-to-be can use interactive functionality to share their opinions about BabyTV content by providing feedback on specific videos, participating in polls, and posting original comments in video forums. BabyTV also offers a library of text-based articles written by industry experts that are available to users of the site.


BabyUniverse chairman and CEO John Textor says, "Our goal is to create the ultimate social networking destination for moms who are looking to share ideas and stories and to find out more about the highly individual journey that we call parenthood."


"BabyTV brings a wealth of next-generation community features for site visitors, allowing users to create membership profiles, participate in message boards and polls relating to pregnancy and parenting topics, and upload their own videos --providing the premier and most all- encompassing online environment for parents today."


The launch of BabyTV.com is also changing the rules on the behind-the- scenes work of bringing live TV programming and VOD to viewers, debuting a new Internet content delivery platform that has been implemented by John Studdard, the company‘s executive VP of new media. Studdard, who is known for creating the enterprise architecture behind
VirtualBank.com /Lydian Trust Co. which allowed it to scale from startup into a multi-billion dollar diversified financial services company, has strong credentials for developing next-generation content delivery platforms.


Studdard says, "BabyTV is a significant milestone for Internet broadcasting as well as the BabyUniverse family of online websites, providing a robust platform for the next generation of media-driven networking sites," . As the first web property to be completely deployed on our new enterprise content management system (CMS), BabyTV provides a way to gain efficiencies of scale in rolling out video, text and community assets across multiple sites."


The company‘s CMS platform allows BabyUniverse to leverage content throughout other BabyUniverse sites, easily moving video and text content created by a centrally located creative and editorial staff throughout the
sites, when and where it‘s needed, in real time.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/22/dd.jpg?itok=J9URWJvV
DD b'cast partner of CMS Vataran filmfest

Doordarshan today decided to become the broadcast partner for the 9th CMS VATAVARAN Environment & Wildlife International Film Festival and Forum later this year.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/22/rahul%20%281%29_0.jpg?itok=3fmOAWlv
Rahul Chakravarti is Colors Bangla & Odia business head

Viacom18, one of India’s fastest growing media and entertainment companies, announced the appointment of Rahul Chakravarti as Business Head of Colors Bangla and Colors Odia. A veteran with over two decades of experience across FMCG, management consultancy and advertising, Rahul has worked across...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/22/Amala%20Thomas.jpg?itok=RuQ7HHLj
Amala Thomas, who epitomised professionalism in the media, is no more

MUMBAI: Creative Producer and senior television professional Amala Thomas, who was the very epitome of professionalism all her life, is no more. The creative genius passed away on 17 March 2017 of a brief illness quite suddenly as she was very active. Amala is survived by her mother, sisters and...

Television Production House Fiction
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/22/Pushpaka%20Vimana_0.jpg?itok=wCA20ioJ
Infringement case filed against makers of the movie Pushpaka Vimana

Bangalore March 21, 2017: According to a suit filed against the makers of the Kannada movie Pushpaka Vimana (2017), they have not purchased the Kannada-language remake rights of the movie. It is an infringement of the rights owned by Kross Pictures India. Kross Pictures and Kross Television India,...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/21/master-chef%20%281%29.jpg?itok=jWcHVoaF
MasterChef US Junior to premiere on Star World from 26 Mar

Star World and Star World HD will start airing the fifth season of MasterChef U.S. Junior starting 26 March at the prime time 9pm slot. The fifth season of the show, to be aired every Sunday, premiered in the US on 9 February this year with chefs -- Gordon Ramsay and Christina Tosi acting as the...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/21/ud%20%281%29.jpg?itok=wynuJ6tk
Censorship and extremism worry content creator even as tech helps: Uday Shankar

Star India chief Uday Shankar today said while the distance that India has travelled in just one year in adopting internet based behavior is nothing short of remarkable, he was sad that ‘our censor authorities seem to be getting more and more conservative’ as the world gets bolder.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/21/dd-kisan.jpg?itok=8Eezq33w
Need for outcome analysis on utility of Kisan Channel: Parl Committee

NEW DELHI: A proper outcome analysis on the grassroots impact of the Kisan Channel be conducted, in order to determine how the content of the Channel is actually benefitting farmers, a Parliamentary Committee has said.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/21/BARC-Hathway-DEN.jpg?itok=dJPPf0Mv
BARC India in talks with DTH ops, MSOs for RPD to boost robustness

NEW DELHI: India’s incumbent audience measurement organization Broadcast Audience Research Council of India (BARC) is in talks with DTH operators and MSOs for return path data (RPD) via their respective digital set-top boxes at customer premises to augment the robustness of viewership vital stats...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/20/tahsan%20%281%29.jpg?itok=18s210OU
Tashan-e-Ishq premiering at 8:30pm on Zee Anmol today

Zee Anmol, India's leading FTA (Free to Air) television channel, brings its viewers a special treat. The channel is all set to air the dramatic love story ‘Tashan e Ishq’ starting 20 March at 8:30PM.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories