Television

AOL launches playsavvy.com

MUMBAI: US net service provider AOL has launched AOL PlaySavvy.com.


The site, targeting parents of children aged 5-17, aims to help them decipher the world of games, both PC and console.








AOL PlaySavvy editor-in-chief Libe Goad said, "Playing video games is one of the top pastimes for children these days, almost more than watching TV. We created AOL PlaySavvy to help parents navigate through all the gaming information out there in order to decide what‘s appropriate for their children."


"In addition, PlaySavvy provides advertisers the opportunity to reach this targeted user base by creating appealing campaigns around the content," he added.


Prior to PlaySavvy.com, AOL has launched sites like ParentDish.com and Lemondrop.com.

 

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