Television

Animax Asia to target youth with new image













MUMBAI: Animax Asia is all set to refresh its image in order to target youth aged 15 to 24, and mature viewers with a youthful attitude. The new look Animax will hit television screens on 1 June.



The channel announced today that as part of the its new look, it will be streamlining its programme structure to target this market segment, as well as introducing a creative campaign, Imagine-Nation, to capture the imaginative minds of the youth market.


“Like all entertainment genres, animation continues to evolve, and we have noticed that the animation from Japan is moving towards a more youth-driven demographic. Animax too must move ahead with current trends to provide viewers with the coolest entertainment,” said SPE Networks – Asia vice president Animax, programming and production Betty Tsui.


In line with the channel’s commitment to bringing the latest, hottest animation from Japan to its target audiences, helming the refresh programme this summer are two blockbuster animations, God Save Our King and Trinity Blood. Viewers can also expect unique programme content covering a wide variety of themes and styles in the next few months, including the latest Inuyasha: Fire on the Mystic Island, Paradise Kiss, Honey & Clover, Black Cat and Girl from Hell amongst others.


The new initiative Imagine-Nation will roll out together with the channel refreshment. The Imagine-Nation project is Animax‘s showcase of successful or famous people from the region who are connected to the creative world of games, film, anime and design. This project also features those who dared to let their imagination lead them to success and fame.


A host of talent, including local animation guru Nickson Fong and StickFas Toys founder Bany J from Singapore, and India’s first F1 driver Narain Karthikeyan will share their visions and inspirations with viewers in a series of candid interviews.


Fong said, “I am excited to be able to share my passion with youth through the Imagine-Nation project. Hopefully, this will inspire some local talent to go into designing, animation or film-making as a career choice, and take the burgeoning animation industry in Singapore to new heights.”


Tsui added, “Like imagination and creativity, Anime is more than an art form. Anime is inspiring, innovative, unique and always on the edge. It is a lifestyle. We hope that the new Animax will inspire our youths to live out their dreams.”


She further said that with the refreshed look of the channel, viewers will now be able to enjoy more edgy anime programmes that are most suited to their lifestyles, and viewers can certainly look forward to greater ‘out-of-the-box’ activities and off-air offerings to experience the ultimate animation lifestyle Animax presents.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/25/ceo-uday_1.jpg?itok=8vKqyGy5
Conviction comes from the society & your country, says Star India's Uday Shankar, E&Y's 'Entrepreneurial CEO' award-winner

MUMBAI: "The conviction comes from the society, the world and the country you live in," Star India chairman and CEO Uday Shankar said on winning the "Entrepreneurial CEO' award of the year 2016 by EY, the consulting firm formerly known as Ernst & Young.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/25/supriya-sahu-Tan%20Boon%20Siong-800x800.jpg?itok=FWFh7bOd
Doordarshan employs German innovator for upgrading news studios

MUMBAI: India’s largest broadcast operation, Doordarshan (DD) reaches around 92% of the population and 81% of its territory. Government-funded, it is also the largest terrestrial network in the world, and among the largest in terms of studios and transmitters with more than 90 studios and relay...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/25/bedi_singh-Susan-Panuccio_0.jpg?itok=vhZlSjn5
Bedi, old-time Murdoch hand, departs News Corp

MUMBAI: News Corp has announced that Mr. Bedi A. Singh will be departing as the chief financial officer effective 1 March. Susan Panuccio, currently the chief financial officer of News Corp Australia, will become the new CFO.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/25/Untitled-1.jpg?itok=xAXnlxcy
Big Ganga shows now available on ZEEL's OZee

MUMBAI: Nowadays, a marketing strategy simply wouldn't help a television channel succeed. It would need the right distribution strategy and a worthwhile social media presence. Lately, almost all channels are extending their availability digitally. From linear feed on television to pick and choose...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/mn%3D%20%281%29.jpg?itok=62l960iv
MN+ to air its Oscar special property 'The Academy Club'

MUMBAI: MN+ is all geared up to air their Oscar special property The Academy Club that will leave the movie lover ecstatic with cinematic brilliance. The channel will air this property on 25 and 26 February, throughout the day.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/Nexa-P1-Powerboat_1.jpg?itok=Ada8vEtF
Sony Pix & ESPN to telecast Global Powerboat Racing live from 3-5 March

MUMBAI: Nexa P1 Powerboat, Indian Grand Prix of the Seas, will be telecast live globally and promises to deliver the most comprehensive coverage in the history of powerboating. Seeding a global sport from India, the Nexa P1 Powerboat, Indian Grand Prix of the Seas, will set a global benchmark for...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/Alan-Shearer.jpg?itok=kJa34ytE
Star to host Premier League movement on 2 & 3 March, legend Alan Shearer to participate

MUMBAI: The Football Movement, jointly hosted by India On Track, is being held in partnership with the Premier League’s Indian broadcast partner Star Sports. The conference will bring British and Indian football organisations and businesses together to discuss ways to continue to grow the...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/naagin%202-800x800.jpg?itok=2sQq6fWi
Star Plus takes over Colors, Rishtey retains top position: BARC wk 7

MUMBAI: Star Plus pushed Colors to the second spot in Hindi GEC and Hindi GEC (Urban) genres in the BARC India ratings week 7 emerging on the top in these two categories. Rishtey retained its first position in the Hindi GEC (rural) category whereas Zee Anmol and Star Utsav respectively bagged the...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/Tarun%20Katial-800x800.jpg?itok=EAUMF-Io
RBNL all set to relaunch Big Magic

MUMBAI: Indeed, good decisions lead to great success.  Getting into the stable of one of India’s leading media conglomerates has opened up several opportunities for Reliance Broadcast Network Ltd (RBNL).   After the acquisition deal with ZEEL, RBNL is all set to relaunch its Hindi general...

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories