Television

Animax Asia to target youth with new image













MUMBAI: Animax Asia is all set to refresh its image in order to target youth aged 15 to 24, and mature viewers with a youthful attitude. The new look Animax will hit television screens on 1 June.



The channel announced today that as part of the its new look, it will be streamlining its programme structure to target this market segment, as well as introducing a creative campaign, Imagine-Nation, to capture the imaginative minds of the youth market.


“Like all entertainment genres, animation continues to evolve, and we have noticed that the animation from Japan is moving towards a more youth-driven demographic. Animax too must move ahead with current trends to provide viewers with the coolest entertainment,” said SPE Networks – Asia vice president Animax, programming and production Betty Tsui.


In line with the channel’s commitment to bringing the latest, hottest animation from Japan to its target audiences, helming the refresh programme this summer are two blockbuster animations, God Save Our King and Trinity Blood. Viewers can also expect unique programme content covering a wide variety of themes and styles in the next few months, including the latest Inuyasha: Fire on the Mystic Island, Paradise Kiss, Honey & Clover, Black Cat and Girl from Hell amongst others.


The new initiative Imagine-Nation will roll out together with the channel refreshment. The Imagine-Nation project is Animax‘s showcase of successful or famous people from the region who are connected to the creative world of games, film, anime and design. This project also features those who dared to let their imagination lead them to success and fame.


A host of talent, including local animation guru Nickson Fong and StickFas Toys founder Bany J from Singapore, and India’s first F1 driver Narain Karthikeyan will share their visions and inspirations with viewers in a series of candid interviews.


Fong said, “I am excited to be able to share my passion with youth through the Imagine-Nation project. Hopefully, this will inspire some local talent to go into designing, animation or film-making as a career choice, and take the burgeoning animation industry in Singapore to new heights.”


Tsui added, “Like imagination and creativity, Anime is more than an art form. Anime is inspiring, innovative, unique and always on the edge. It is a lifestyle. We hope that the new Animax will inspire our youths to live out their dreams.”


She further said that with the refreshed look of the channel, viewers will now be able to enjoy more edgy anime programmes that are most suited to their lifestyles, and viewers can certainly look forward to greater ‘out-of-the-box’ activities and off-air offerings to experience the ultimate animation lifestyle Animax presents.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/BARC_1%20%281%29.jpg?itok=4rZPuncb
Star Plus & Sony Pal continue to dominate GEC market

In week 11 of Broadcast Audience Research Council (BARC) India data, Star Plus continued to led both the market Urban and (U+R). Sony Pal maintained its leadership position.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/25/SWAMI.jpg?itok=RVOfsNYz
Depute law officer to probe NDTV tax case, Swamy urges FM

Rajya Sabha MP Subramanian Swamy has recommended through his Twitter handle that the finance ministry should field a Law Officer with the integrity to challenge NDTV's income tax case of Rs.525 cr failing which it would have to face protest by him (Swamy.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/Shots-Fired%20%281%29_0.jpg?itok=Mdip66Cr
'Shots Fired' starring Hunt to debut on Star World Premiere HD

Star World Premiere HD turns up the drama this month with the gripping limited TV series ‘ Shots Fired’ that will exclusively air on the channel every Saturday, 10pm starting 25 March.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/master%20%281%29.jpg?itok=G0-nG5vY
Barbie reaffirms ‘You can be anything’ with MasterChef on Star World

Barbie’s message of You Can Be Anything is going to spread far and wide, reaching out to moms and kids, with Barbie’s latest association as the presenting sponsor for popular TV series – MasterChef U.S. Junior season 5 that will air every Sunday at 9pm on Star World and Star World HD.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/ndtv%20%281%29.jpg?itok=_sClALIX
NDTV back with 'Get The Look' with Ambika Anand

One of India’s premier lifestyle channel, NDTV Good Times, is back with its fashion makeover series ‘Get The Look’ with Ambika Anand. The longest running fashion makeover show on Indian television is donning a whole new avatar this season, as it celebrates Cutting Edge Indian Style by exploring...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/roy%20%281%29.jpg?itok=__3FJj_i
NDTV India ban reversal: Centre wants apology, counsel seeks time from SC

The Central Government on Friday told the Supreme Court that the one-day blackout order against New Delhi Television Ltd (NDTV) India will be reversed only when the channel offers an apology for its coverage of the Pathankot militant attack on 2 January last year.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/raghav-bahl%20%281%29.jpg?itok=5kSEgS_c
Raghav Bahl favours 'reverse mentoring' in media, awaits licence to start channel

Senior media professional Raghav Bahl believes senior editors need to encourage the thoughts of young journalists as "their perspective towards news is different and connected to the new-age digital readers."

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/Sidhu%20and%20Prasana%20Krishnan.jpg?itok=Fa3HzH4E
IPL: Sony will have Telugu, Tamil & Bengali feeds, non-committal on Sidhu

MUMBAI: Sony Pictures Networks India is planning to inject adrenaline into the 10th season of the annual cricket fever beginning 5 April. Having over 361 million viewers glued to the screens during the last season, Sony network will continue to have Telugu feed for this year’s edition as well. The...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/greenhouse-key_0.jpg?itok=_tVCfSqC
Keshet & Ananey bring teen & kids series to India

NEW DELHI: Global production and distribution powerhouse Keshet International (KI) and Ananey Communications Group have partnered to bring teens', tweens’ and kids’ series to the global market in KI’s first foray into the genre.

Television TV Channels Kids

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories