Television

After Tamil & Telugu, Toon Disney goes Hindi from 1 September













MUMBAI: Following the launch of Toon Disney in Tamil and Telugu, Walt Disney Television International (India) is now launching the channel with 24 hours of Hindi feed from 1 September.

 
 


The 24 Hindi feed channel is being launched keeping in mind the company‘s commitment to localisation. In fact, India is the first market in the Asia Pacific region to introduce a Toon Disney channel in December last year. The channel was launched in three languages - English, Tamil and Telugu.


"With the launch of the 24 hour Toon Disney feed, we are completing the localisation of the Disney brand in India. There is very little age appropriate animation available in the kids space in India and we feel that Toon Disney will serve that need gap," said Walt Disney Television International (India) managing director Rajat Jain.


"As the world leader in kids and family entertainment, we have a tremendous responsibility to India‘s vast and diverse TV viewing population. It was clear at the launch that we needed to launch a 24 hour Hindi Toon Disney to cater to the under-served kids television needs of audiences across the country. Audience response to Toon Disney in the South (in Tamil and Telugu feeds) further encouraged us to launch the Hindi feed in less than nine months of our launch," said Jain.


Throwing some data, Jain said that current television viewing data reveals that approximately 17 per cent of kids in the age group 4 - 14 years in the Hindi speaking market (HSM) view children‘s television and spend 10 times as much time on general entertainment channels (GECs). With 5400 episodes dubbed across Hindi, Tamil and Telugu for year one and close to 1800 episodes in Hindi alone, Toon Disney will significantly enhance age-appropriate viewing options for kids who prefer watching in regional channels.


"There are 350 million kids in India below the age of 14 and a further 100 million pre-school kids below the age of four. It is a huge market, which is dramatically under-served," said Jain.


The company will be pushing the Hindi feed Toon Disney with a vigorous marketing effort through an outdoor, online and print campaign. Direct mailers to the media fraternity will be sent out to generate awareness, apart from ads in cable and trade magazines. "The 360 degree marketing campaign around Toon Disney is being undertaken to create viewer and trade touch points. The festive season is approaching and it is a time of huge activity in the media and television industry. We feel it is the right time to launch Toon Disney in Hindi," said Jain.


He also stressed on the fact that the Tamil and Telugu Toon Disney channels in the South were a huge success citing that 18 out of the Top 50 kids shows in the South were on Toon Disney last week. Apart from that, kids in the South also spent the most amount of time on the channel, when compared to other channels.


As per Tam data for the first 30 weeks of 2005, age group 4 - 14 years all India market, the channel share of Toon Disney was 2.5 per cent. Whereas the market leader continues to be Cartoon Network with a share of 55.6 per cent. The Disney Channel on the other hand, enjoyed a channel share of 6.2 per cent.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/cc.jpg?itok=vyxpkA3V
Comedy Central sets pace for ultimate celebration with over 100 hours of non-stop FRIENDS ultra marathon for its 6th birthday

Birthdays and New Years are great occasions to make resolutions for participating in marathons. However, this is one marathon which calls for hanging up your running shoes and grabbing the best spot in front of the telly with a bowl of munchies to keep you going because, for the first time ever in...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/usports.jpg?itok=kTmil1B-
U Sports launches India's first ever Multi-Platform Multi-Game E-Sports Championship - U Cypher with MTV

The Indian E-Sports scenario is all set for a major revamp as U Sports, one of India’s biggest sports business companies in association with India’s No. 1 Youth Brand, MTV, announces the premiere of their all new month-long championship, U Cypher with MTV. Premiering today, on 19th January, the...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/dth.jpg?itok=SKeBAh70
TV ownership increased by 14% in 2017: IRS

After a gap of four years, the Indian Readership Survey (IRS), which documents the growth of the media industry, has been released for 2017. The survey methodology was criticised in 2014 and, therefore, was halted for an upgrade. This time, the sample size has been increased by 34 per cent to 3.2...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/challenge.jpg?itok=evdSw-BZ
CNN-News18 launches 'If I Were FM Challenge'

As part of its Budget programming, CNN-News18 is launching the ‘If I were FM Challenge’. The campaign will encourage viewers to contribute their suggestions for the Union Budget. The channel will run an extensive on-air campaign to promote the same.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/BBC.jpg?itok=JOGTF9zH
BBC World News to Broadcast 'China's Chat Girls'

Lele Tao is an internet superstar in China’s $3 billion dollar ‘live streaming’ industry. With more than a million fans she can earn thousands of dollars a day singing, dancing, flirting, or often just chatting into her webcam. Fans buy her virtual gifts which she redeems for cash. In return she...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/anupam.jpg?itok=fMDsUqO6
PKL season 6 and 7 dates announced

The second most watched domestic league in India, Vivo Pro Kabaddi League owned by Mashal Sports and Star India announced the dates of sixth and seventh season.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/star-bharat.jpg?itok=kT6YtkU0
Star Bharat leads Hindi GEC (U+R) in week 2 of BARC ratings

MUMBAI: Star Bharat emerged as the leader in the Hindi GEC (U+R) genre dethroning Zee Anmol according to Broadcast Audience Research Council (BARC) all India data for week 2 of 2018.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/aaj-tak-barc.jpg?itok=4sc6BHYP
BARC week 2: Aaj Tak leads Hindi News in all three markets

MUMBAI: Republic TV continues its leading streak in the second week of the year as well in BARC All India ratings. News Nation stays in the top five chart in week 2 of 2018 in Hindi News Rural market. Aaj Tak tops the chart again in Hindi News Urban market.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/karan-bajaj.jpg?itok=jxlg_oWY
Dsport acquires India rights of tri-nation tournament in SL

Discovery’s sports channel Dsport has acquired the exclusive India broadcast rights of Nidahas Trophy 2018, a tri-nation international T20 tournament involving India, Sri Lanka and Bangladesh. The transaction was facilitated by Lagardère Sports, the global marketing consultant of Sri Lanka Cricket...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories