Television

Adness Entertainment signs in major licencees for 'Crack & Bonky'

MUMBAI: Adness Entertainment has signed in with major licencees and media companies for popular kids and teen character based franchise Crack & Bonky.


Amongs the licencees are Scribe, a Mexico-based licencing company, which will release Crack & Bonky notebooks in April.


Adness has also secured Televisa as the new cellular content home for Crack & Bonky.


Televisa will distribute short animations and wall paper images through its popular website, esmas.com for cellular content downloading.


Televisa will also promote Crack & Bonky through its nationwide magazines as well as both its cable and terrestrial channels through specially produced animated vignettes.


Additionally, the Mexican national newspaper Reforma will debut the first Crack & Bonky comic strips in the first week of March. PIC has begun offering t-shirts, pajamas and underwear lines to retailers.


PTI has also prepared cellular phone charms and holders for Valentine‘s Day, and is developing summer and Olympic-themed charms.



Crack & Bonky follows the adventures of the duo, who are friends from another dimension called Limbo.


Crack learned how to travel through inter-dimensional doors to visit our world, but accidentally hit his head and now he doesn‘t remember how to get back home!


Bonky tries hitting Crack on the head in an effort to rid Crack of his amnesia, though he is unsure if this is working. Now they are stuck in our dimension and trying to learn from it.


They have many adventures in their humorously na?ve attempts to mimic human behaviour and to understand human emotions.


Only some people with a great sense of humour and a big heart can see Crack and Bonky, and witness their crazy and hilarious adventures.


Adness Entertainment, LLC CEO Yasuo Matsu said, "Crack & Bonky continues to conquer Latin America and has begun to gain traction in Europe.


Adness is successfully achieving significant licencing, retail and promotional opportunities throughout these regions, reflecting the tremendous consumer appeal of this growing franchise."



MAE has also begun preparing for a June launch of its Crack & Bonky back-to-school items. MAE is now introducing new designs for pencil bags and Olympic-themed stamps for an April launch.


For the second quarter, the company will release alarm clocks with Crack and Bonky 3D light-up figures. DTM, the brand‘s plush licencee, is readying its plush line for an April launch.


Majtan has produced gel stickers for Valentine‘s Day. Concast is developing Crack & Bonky cellular games. Manny will release coin purses and poly-resin figures in April. Doobalo will begin merchandising socks in February.


"We are extremely pleased not only by the magnitude of the licencing deals we are able to achieve, but by the impressiveness of the licencees that are joining Crack & Bonky.


These major players recognise the burgeoning popularity of the brand, and its vast potential in the competitive retail marketplace," said Adness Entertainment director of licencing operations in the US Takeshi Okajima.


Next categories to be closed for Crack & Bonky include sleepwear, candy mylar balloons, key chains, jeans, hats, party goods, snacks and cookies and expanded cellular deals within Europe.

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