Television

Adness Entertainment signs in major licencees for 'Crack & Bonky'

MUMBAI: Adness Entertainment has signed in with major licencees and media companies for popular kids and teen character based franchise Crack & Bonky.


Amongs the licencees are Scribe, a Mexico-based licencing company, which will release Crack & Bonky notebooks in April.


Adness has also secured Televisa as the new cellular content home for Crack & Bonky.


Televisa will distribute short animations and wall paper images through its popular website, esmas.com for cellular content downloading.


Televisa will also promote Crack & Bonky through its nationwide magazines as well as both its cable and terrestrial channels through specially produced animated vignettes.


Additionally, the Mexican national newspaper Reforma will debut the first Crack & Bonky comic strips in the first week of March. PIC has begun offering t-shirts, pajamas and underwear lines to retailers.


PTI has also prepared cellular phone charms and holders for Valentine‘s Day, and is developing summer and Olympic-themed charms.



Crack & Bonky follows the adventures of the duo, who are friends from another dimension called Limbo.


Crack learned how to travel through inter-dimensional doors to visit our world, but accidentally hit his head and now he doesn‘t remember how to get back home!


Bonky tries hitting Crack on the head in an effort to rid Crack of his amnesia, though he is unsure if this is working. Now they are stuck in our dimension and trying to learn from it.


They have many adventures in their humorously na?ve attempts to mimic human behaviour and to understand human emotions.


Only some people with a great sense of humour and a big heart can see Crack and Bonky, and witness their crazy and hilarious adventures.


Adness Entertainment, LLC CEO Yasuo Matsu said, "Crack & Bonky continues to conquer Latin America and has begun to gain traction in Europe.


Adness is successfully achieving significant licencing, retail and promotional opportunities throughout these regions, reflecting the tremendous consumer appeal of this growing franchise."



MAE has also begun preparing for a June launch of its Crack & Bonky back-to-school items. MAE is now introducing new designs for pencil bags and Olympic-themed stamps for an April launch.


For the second quarter, the company will release alarm clocks with Crack and Bonky 3D light-up figures. DTM, the brand‘s plush licencee, is readying its plush line for an April launch.


Majtan has produced gel stickers for Valentine‘s Day. Concast is developing Crack & Bonky cellular games. Manny will release coin purses and poly-resin figures in April. Doobalo will begin merchandising socks in February.


"We are extremely pleased not only by the magnitude of the licencing deals we are able to achieve, but by the impressiveness of the licencees that are joining Crack & Bonky.


These major players recognise the burgeoning popularity of the brand, and its vast potential in the competitive retail marketplace," said Adness Entertainment director of licencing operations in the US Takeshi Okajima.


Next categories to be closed for Crack & Bonky include sleepwear, candy mylar balloons, key chains, jeans, hats, party goods, snacks and cookies and expanded cellular deals within Europe.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/VBS_18.jpg?itok=QUi27pWH
TV still has headroom for monetising from underpenetrated areas

With the advent of OTT platforms, technological disruptions and change in content consumption trends, traditional linear TV has been facing a difficult time. Moreover, demonetisation and inclusion of GST also came as additional challenges in the recent past, with effects that lingered for long,...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/news.jpg?itok=U8axkKyv
Times Network sets India’s $5 Trillion growth agenda through the 5thedition of ‘India Economic Conclave 2018’: Day 1

Times Network, a part of India’s largest media conglomerate, The Times Group, commenced its signature event, India Economic Conclave 2018 in its 5th edition in Mumbai today.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/zmat.jpg?itok=1WsUWFIY
Zee TV VP marketing Azmat Jagmag quits

Zee TV’s VP for marketing, Azmat Jagmag, who was responsible for brand building, team growth, sales strategy and revenue facilitation, has quit the organisation last month.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/GEC_most.jpg?itok=UF4nHin8
Hindi GEC most benefited genre in Chrome DM week 49

With a growth of 2.16 per cent as compared to last week (48), the Hindi GEC genre marked the highest opportunity to see (OTS) among all categories in week 49 of Chrome Data Analytics & Media. In the Hindi GEC genre, Star Utsav gained the highest OTS with 99.5 per cent in HSM excluding the less...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/ottv_1.jpg?itok=8U2Bt7rB
Challenge of crafting characters in Indian animation

For most animation producers and distributors, the art of creating content strategy and research is what’s keeping them up at night. But a few of them say that a formulaic approach should be rejected in this category.

Television TV Channels Kids
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/ranjana.jpg?itok=gQ7qNPBm
Ranjana Mangla joins Star Sports as VP - emerging sports

Ranjana Mangla has joined Star Sports as vice president - emerging sports, Indiantelevision.com has learnt. Ranjana, who took charge of her new role on Monday, was the national revenue head of India Today TV in her last gig.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/satymev.jpg?itok=MBG_4h--
Watch the World Television Premiere of Satyameva Jayate on 15th December only on Zee Cinema

We all have seen corruption and apathy in the government and police force etc.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/zee.jpg?itok=UKtrNPBG
Zeel channels most watched Hindi channels across genres

Two Hindi GECs from the Zee Entertainment Enterprises Ltd (Zeel) stable – free-to-air or FTA Zee Anmol and flagship pay TV channel Zee TV were once again the second and third most watched channels across genres in 2018 in week 48 (Saturday, 24 November 2018 to Friday, 30 November 2018).

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/priyanka_0.jpg?itok=XRpmy4tA
Our shows will empower people to drive electoral discourse: Network18's Priyanka Kaul

The news genre has entered its peak time – election season. All news channels including Hindi, English and regional have started their election-based programming from the exit polls that took place on 7 December 2018. Election coverage is like the bread and butter for news channels since this is...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories