Television

Adness Ent acquires licensing rights of 'Crack & Bonky' Asia & North America

MUMBAI: Japanese kids-based entertainment company Adness Entertainment has acquired the North American and Asian licensing rights to the new off beat kids and teen brand Crack & Bonky. This was announced by Adness Entertainment, LLC CEO Yasua Matsuo.


Crack & Bonky hails from Mexico where the franchise is popular across all main licensing categories throughout Mexico and Latin America.



Crack & Bonky follows the adventures of the duo, who are friends from another dimension called Limbo. Crack learned how to travel through inter-dimensional doors to visit our world, but accidentally hit his head and now he doesn‘t remember how to get back home. Bonky tries hitting Crack on the head in an effort to rid Crack of his amnesia, though he is unsure if this is working. Now they are stuck in our dimension and trying to learn from it. They have many adventures in their humorously na?ve attempts to mimic human behavior and to understand human emotions. Only some people with a great sense of humor and a big heart can see Crack and Bonky and witness their crazy and hilarious adventures.


Matsuo said,"We are delighted to announce our company‘s licensing representation in North America and Asia of the new and highly irreverent character-driven kids franchise Crack & Bonky. This innovative and outrageous entertainment property is already gaining attention across Latin American markets, and we are excited to join in handling the important area of merchandise licensing for this growing franchise."


Included among the Latin American-based licensees roster are Chicabum, for Cellular Content in Mexico and Latin America; Office Max for Customized Stationery; DTM for Toys/Figures; Chenson for Backpacks and Bags; Bondifiesta for Bubble Gum and Confectionery; Majtán for Gel Stickers, Decorations; Bonsa for Gifts, Office Supplies, Accessories; PTI (K.com) for Cellular Accessories; MAE for Gift and Office Supplies; and Editorial Radar for Children‘s Magazines.

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