ACK Media set to bring Suppandi on silver screen

MUMBAI: India‘s first stereoscopic 3D animated film based on the popular Tinkle Toon Suppandi is set to invade the silver screen.

Publisher of the 28-year old comic series, ACK Media is producing a stereoscopic 3D animation film with Suppandi as the protagonist. The film to be completed in November 2010 is expected to cost around Rs 10 crore. Preliminary work such as scripting and character sketches has already started.

Since Tinkle‘s core readers are Indians, the film will primarily find an audience only in the domestic market and the Indian community abroad.

To reduce the cost of production, the media house has developed a model in which all steps of filmmaking

run parallel to each other. The new model has helped trim costs considerably and the cost of production is only one-tenth of what it would have been otherwise.

"Instead of following the usual steps of pre-production, production and post-production, we‘re working in a manner where all the steps are integrated. For instance, if all the teams work together from the beginning then the script team will not write a scene that the production team cannot execute. This saves both time and money," says Fable Farm head Biju D.

Said ACK Media CEO Samir Patil, "We have been working on the economics of production for more than a year. The entire production will be done in-house but we may outsource some processes such as the rendering."

On the distribution front, ACK Media is looking to tie-up with studios to distribute the film. While the film will release in approximately 100 3D screens, it will also release in a non-3D version.

Going forward, ACK media is looking to convert some of its other properties into animation films and also produce a live action film.

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