A Squared Ent partners with AOL to create & distribute webisodes for kids

MUMBAI: A Squared Entertainment has teamed up with AOL to unveil a new slate of purpose-driven webisodes for children. The programmes will feature personalities such as Warren Buffett, Gisele Bündchen, Martha Stewart and the late Carl Sagan with an aim to teach kids about finance, the environment, creativity, and science.A Squared, working in collaboration with AOL, will produce a season‘s worth of 3-5 minute webisodes involving each celebrity that will premiere on AOL.

AOL will also work with A Squared to distribute the webisodes more broadly on the web.

In addition, AOL is working with MGX Lab to create an interactive world for each property, with games and activities to support and extend the webisode content.

Secret Millionaire‘s Club, featuring Warren Buffett, and GiGi & the Green Team, featuring Gisele Bündchen, are scheduled to debut on AOL this fall. Little Martha, featuring Martha Stewart, and Kosmos, inspired by Carl Sagan and created by Cosmos co-author Ann Druyan, will launch in spring 2010.

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