4Kids Ent. inks multiple global broadcast deals for 'Viva

MUMBAI: 4Kids Entertainment, Inc. ahs announced that it has secured broadcast deals with Media Set (Italy), TV 2 (Denmark), MTV 3 (Finland) and Momo Kids TV (Taiwan) for its latest colorful high definition animated TV series Viva Pi?ata prior to MipTV 2007.

However, twenty six new half hour episodes of the CGI fast paced comedy adventure series will be available to international buyers at this year‘s market, 4Kids Entertainment executive vice president, International Brian Lacey announced.

Viva Pi?ata has also launched on new media platforms. The animated series can be seen on the 4Kids TV VOD Channel on Comcast and Cox On Demand giving kids instant, 24-hour access to the series. The channel already reaches 11 million homes in the US. In addition, Viva Pi?ata, the exclusive Xbox 360 video game by Microsoft Game Studios and Rare, Ltd. launched worldwide in 2006.

In Viva Pi?ata, viewers are introduced to a cast of pi?ata "friends" who embark on wild adventures with mysteries to solve and parties to be had on Pi?ata Island.

Viva Pi?ata already airs on Saturday mornings in the United States on 4Kids TV on Fox. The global broadcast lineup includes YTV (Canada), France 3 Television (France), RTL2 (Germany), Canal J Pay Satellite TV (France), Nickelodeon (UK, Netherlands, Spain, Australia and New Zealand - pay TV in all markets except Netherlands), NRK (Norway), SIC (Portugal) MediaCorp TV12‘s Kid Central (Singapore) and Children‘s Channel (Israel) among others, informs an official release.

4Kids selected Bardel Entertainment, the Vancouver-based animation company, to execute the 3D CGI animation in hi-def format. 4Kids has exclusive rights to represent Viva Pi?ata worldwide across broadcast, home video, music and merchandise licensing.


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