GECs
Sab and Toy-Kraft launch Baalveer board game
MUMBAI: To celebrate the completion of Baalveer, a fantasy drama set against the mystical worlds of fairies and evil Paris, Sab in association with Toy-Kraft have launched a ‘Baalveer and the Evils of Bhayankar Pari’ board game.
Post the success of their first venture SABurbia.com board game, the two plan to bring kids one-step closer to the world of the child superhero.
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Sharmilee Raj, Lavina Tandon, Dev Joshi, Aditi Sajwan and Shreedhar from Balveer at the launch of Balveer and the evils of Bhayankar Pari board game
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On the new initiative, Sab EVP and business head Anooj Kapoor stated, “With Baalveer board game, we provide a unique opportunity for the consumers to engage with the brand and its most popular characters. We are glad to partner with Toy Kraft and I’m sure this experience will create lasting memories for children”.
Adding to it, Toy-Kraft director Dr. Shyam Makhija said, “By releasing the new board game – Baalveer, Toy-Kraft and SAB TV have now forged a stronger link into this licensing foray after the success of the first release – SABurbia.com. This has been a joint action all the way and the complementary synergies of both the companies have been very well exploited. The company is very bullish on the future prospects as more licensed ventures are being explored with SAB besides board games. So far Toy Kraft has released 13 IP based games which is a record of sorts.”
Baalveer Board game was unveiled at ‘Kids India’s’ toy exhibition by Anooj Kapoor, Shyam Makhija, and the entire starcast of the show.
‘Baalveer and the Evils of Bhayankar Pari’ priced at Rs 549 will be available in 42 major cities in leading stores. Moreover, on-ground activations will also be carried out in leading malls to generate curiosity and buzz around the product.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
