Television

Sab and Toy-Kraft launch Baalveer board game

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2013/10/28/Sharmilee%20Raj%2C%20Lavina%20Tandon%2C%20Dev%20Joshi%2C%20Aditi%20Sajwan%20and%20Shreedhar%20from%20Balveer%20at%20the%20launch%20of%20Balveer%20and%20the%20evils%20of%20Bhayankar%20Pari%20board%20game.JPG?itok=6RNVqVDW

MUMBAI:  To celebrate the completion of Baalveer, a fantasy drama set against the mystical worlds of fairies and evil Paris, Sab in association with Toy-Kraft have launched a ‘Baalveer and the Evils of Bhayankar Pari’ board game.

Post the success of their first venture SABurbia.com board game, the two plan to bring kids one-step closer to the world of the child superhero.  

Sharmilee Raj, Lavina Tandon, Dev Joshi, Aditi Sajwan and Shreedhar from Balveer at the launch of Balveer and the evils of Bhayankar Pari board game

On the new initiative, Sab EVP and business head Anooj Kapoor stated, “With Baalveer board game, we provide a unique opportunity for the consumers to engage with the brand and its most popular characters. We are glad to partner with Toy Kraft and I’m sure this experience will create lasting memories for children”.

 

Adding to it, Toy-Kraft director Dr. Shyam Makhija said, "By releasing the new board game – Baalveer, Toy-Kraft and SAB TV have now forged a stronger link into this licensing foray after the success of the first release – SABurbia.com. This has been a joint action all the way and the complementary synergies of both the companies have been very well exploited. The company is very bullish on the future prospects as more licensed ventures are being explored with SAB besides board games. So far Toy Kraft has released 13 IP based games which is a record of sorts."

Baalveer Board game was unveiled at ‘Kids India’s’ toy exhibition by Anooj Kapoor, Shyam Makhija, and the entire starcast of the show.

‘Baalveer and the Evils of Bhayankar Pari’ priced at Rs 549 will be available in 42 major cities in leading stores. Moreover, on-ground activations will also be carried out in leading malls to generate curiosity and buzz around the product.

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