VoD software market may expand to $ 7.5 bn by '22, A-Pac leads

MUMBAI: The global video streaming (VoD) software market size is expected to grow from USD 3.25 billion in 2017 to USD 7.50 billion by 2022, at a Compound Annual Growth Rate (CAGR) of 18.2%. The major factors driving the video streaming software market are increasing traction of VaaS in enterprises due to lower cost of ownership, extensive growth of online videos, and growing needs for on-demand streaming. However, network connectivity issues and the technical difficulties involved in video streaming are some of the major factors hindering the growth of the video streaming software market, according to ReportLinker study.

Increasing traction of Video-as-a-Service (VaaS) in enterprises due to lower cost of ownership, the extensive growth of online videos, and growing needs for on-demand streaming are driving the video streaming software market.

Video Analytics is expected to witness the highest growth rate during the forecast period: The video analytics solutions segment is expected to have the highest growth rate during the forecast period, as video analytics solutions offer a 360-degree view of enterprise viewer habits and behaviors, producing critical intelligence to support enterprise strategic goals. Through video analytics, enterprises can club Artificial Intelligence (AI), machine learning, and cognitive technologies to extract actionable insights from the video files.

Broadcasters, operators, and media vertical is expected to have the largest market share in 2017: The broadcasters, operators, and media vertical is expected to witness the highest adoption of video streaming software, as the video streaming software helps broadcasters, operators, and media companies to maximize monetisation, minimize operational overheads, offer better services, and enhance viewing experiences.

Asia Pacific (APAC) is expected to grow at the highest CAGR: The APAC region includes emerging economies such as China, Australia, Singapore, and India. In these countries, enterprises are rapidly deploying video streaming software solutions. APAC is expected to grow at the highest CAGR during the forecast period. This is mainly due to the increasing adoption of advanced technologies, growing usage of digital media among organizations and individuals, and the rising awareness about business productivity. In terms of market size, North America is expected to lead the video streaming software market in 2017.

In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, innovation and technology directors, and executives from various key organizations operating in the video streaming software market.

The breakup of the profiles of the primary participants is given below:

• By Company: Tier 1 – 24%, Tier 2 – 41%, and Tier 3 – 35%
• By Designation: C-Level – 57%, Director Level – 36%, Others – 7%
• By Region: North America – 49%, Europe – 28%, APAC – 16%, RoW – 7%

The key video streaming software providers profiled in the report are as follows:
Anvato, Inc. (Mountain View, US), BoxCast (Cleveland, US), Brightcove, Inc. (Boston, US), Contus (Chennai, India), DaCast (San Francisco, US), Haivision, Inc. (Montreal, Canada), IBM Corporation (New York, US), Kaltura, Inc. (New York, US), Kollective Technology, Inc. (Bend, US), KZO Innovations (Reston, US), MediaPlatform (Beverly Hills, US), Ooyala, Inc. (Santa Clara, US), Nuvola Media PTE Ltd. (Singapore), Panopto (Pittsburgh, US), Polycom, Inc. (San Jose, US), Qumu Corporation (Minneapolis, US), Ramp (Boston, US), Sonic Foundry, Inc. (Madison, US), StreamShark (Victoria, Australia), uStudio, Inc. (Austin, US), VBrick (Herndon, US), VIDIZMO, LLC. (Sterling, US), Vzaar (London, UK), Wowza Media Systems LLC. (Colorado, US) and YuJa (San Jose, US).

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