Technology

Virtualise content: Prime Focus signs deal with Turner LATAM

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MUMBAI: Prime Focus Technologies (PFT), the technology arm of Prime Focus, has signed an agreement with Turner Latin America, where PFT?s CLEAR? Broadcast Cloud will provide work order and supply chain management along with end-to-end process monitoring of critical
tasks, with reports and dashboards.

CLEAR is the world?s first Hybrid Cloud-enabled Media ERP Suite, and its Broadcast Cloud module is specifically designed to support end-to-end broadcast operations ? from creation to transformation, distribution and exhibition. CLEAR Broadcast Cloud will effectively bring Turner Latin America?s ecosystem of creators, partners and customers of long and short form content onto a single system.

?We chose CLEAR for three reasons: it is cloud native, multi-platform and easy to integrate through a solid Service-Oriented Architecture (SOA) approach?, said Luis Esparza, VP Technology & Operations, Turner Latin America. ?The industry is undergoing rapid change, and we believe Turner is uniquely qualified to lead the transformation of the media business in Latin America through our innovative thinking and ability to adapt seamlessly to a location independent but consumer centric model.?

Operations at Turner Latin America?s main content processing hub in Buenos Aires (Argentina) will be seamlessly connected with all other supply chain locations through the CLEAR hybrid cloud architecture. This will support multi-location distributed workflows such as subtitling and dubbing,compliance mastering, promo operations, archival, playout delivery as well as schedule driven distribution for OTT and VOD. CLEAR?s interoperability feature allows seamless integration with Aleph (a software used for schedule, contract, rights & traffic management) and other applications at Turner thereby leveraging existing investments and lowering the Total Cost of Operations (TCOP). The integrations are accomplished through CLEAR?s open APIs, providing users a with a seamless end-to-end
view of the entire distributed workflow from CLEAR.

?Optimal end-to-end workflow orchestration with work order automation across the supply chain is critical to our roadmap,? added Gabriel Basabe, Technology & Operations Country Manager, Turner Argentina.

?CLEAR was built as an ERP system tailor made for M&E and is well-poised to help Turner improve efficiencies across their supply chain with lowest TCOP, while enabling them to be the first to publish their content to multiple destinations,? said Ramki Sankaranarayanan, Founder and CEO, Prime
Focus Technologies. ?We are stoked to play a pivotal role in helping the network embrace automation and attain their goal of digital transformation. What better way to start our journey in the LATAM market!?

PFT?s award winning CLEAR Media ERP Suite has been successfully deployed on the Cloud for over nine years now. CLEAR offers broadcasters, studios, brands, sports and digital organizations a one-of-a-kind technology that drastically lowers TCOP unlike any other.

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