Vh1 goes mobile

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By indiantelevision.com Team Posted on : 24 Jul 2014 03:52 pm

MUMBAI: Vh1, India’s coolest destination for international entertainment, is set to step out of television sets and go mobile with the launch of Vh1 Mobile-app. Smartphone users now have the opportunity to tune-in to exciting international entertainmentas well as their favourite content from the channelwhile in transit.

The launch of Vh1 Mobile App makes the best of English entertainment and international content available for FREE on iOS,Android, Windows as well as Nokia X series, customized for both, mobile and tablet users.

TheVh1 mobile-app gives music-enthusiasts a chance to experience the awesomeness of Vh1 on the go by making videos and episodes of shows airing on the channel available on the website. Apart from music and videos, the mobile-app also links users to featured articles as well as live twitter feeds by their favourite artistes, making all important music-related information available on one page.

The mobile app will additionally provide information such as the best of gigs taking place around town, gripping Celebrity gossip, regular Entertainment news, VH1 top music charts and much more.

Announcing the Vh1 mobile app launch, Ferzad Palia, EVP & Head - English Entertainment, Viacom18 says, “The emergence of smartphones has revolutionized the way entertainment is consumed by viewers.With the launch of Vh1 Mobile-app, we aim to further engage with the youth on-the-move. This launch helps take the brand Vh1 a step ahead by offering the best of English entertainment through just one-touch on their screens.”

Commenting on the offering of Vh1 Mobile app, Rajneel, VP & Business Head - Digital Media, viacom18 says, “The launch of Vh1 Mobile App is a more effective way to connect with today’s screen-agers. This audience is constantly on-the-move and heavily dependent on technology. The mobile app is not restricted to being just an extension of the channel; Vh1 Mobile App offers the best of international content that is not even available on the channel. The app is designed to be user-friendly and is regularly refreshed ensuring users are offered updated content at all times.”
Known for offering the best of international music and entertainment, the launch of Vh1 mobile-app makes it convenient for all music-enthusiasts to carry their entertainment wherever they go!

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