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PayUMoney ropes in Leo Burnett & Mindshare; to roll out ATL campaign

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MUMBAI: PayUMoney, an online payment solution company, has appointed Leo Burnett to handle its creative duties, whereas Mindshare has been roped in to handle its media planning and buying mandate.

The company is all set to launch its first multi-media advertising campaign to raise awareness about its consumer offering. The nationwide campaign will run across months and target online buyers.

Leo Burnett will be looking at the entire creative process and will be the agency on record for the Gurgaon-based company. The agency won the account following a multi-agency pitch that went on for around three months.

PayU India marketing director Varun Jha said, "Leo Burnett’s thought processes on contemporising the brand thought, creative connect, out-of-the-box thinking and passion made them an obvious choice. We are confident that the team at Leo Burnett understands the unique nature of PayUMoney's business model and will be able to execute a communication strategy that will enable us to grow in the exciting segment of online payments. We are excited to share our passion with Leo Burnett team to take PayUMoney to the next level."

Leo Burnett executive director Samir Gangahar added, “PayUMoney is transforming the way Indians make online payments. We are happy to associate with them at such an early stage in their journey and help them in making PayUMoney synonymous with a simple payment solution for every need.”

Leo Burnett NCD Sainath Saraban said, “Working on PayUMoney is going to be exciting and challenging as well, because of the behavioural change it aims at bringing into the lives of the consumers. We will be looking at telling stories and creating conversations that our audiences will find both engaging and insightful.”

Mindshare south Asia leader Ravi Rao added, “Online payment is on the cusp of a major revolution and we are proud and excited to partner with PayuMoney, the leader in this space. We see great opportunity to engage with this evolving consumer and bring about behavioral change.”

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