MUMBAI: The recently launched new age mobile app #Velfie has reached the 2 lakh download mark. Launched by entrepreneurs Ankush Johar and Rammohan Sundaram, the app lets one connect with circles in a more personal and entertaining way through ‘video selfies.’

The platform has made more than 300,000 videos since its launch in April, this year. The app is already a hit with the celeb bandwagon including stars like Akshay Kumar, Tanmay Bhatt (AIB) and Jacqueline Fernandes among others.

Velfie co-founder Rammohan Sundaram said, “Social networking platforms provide a unique opportunity to connect with several people at once. The fact that users are spending over 8 minutes on an average on the app shows an increasing propensity among them to adopt more and more innovative methods of interaction as they evolve.”

“India is already a big market for us with maximum users (65 per cent) followed by other countries. With Velfie, we aim to deliver a platform which can be used by anyone, celebrity or otherwise, to reach out and connect with others in their network through personalised video content in a fun way,” added other co-founder Ankush Johar.

Besides India, the Velfie user base is also spreading its global network to Hispanic Americas, Middle East, North Africa, Pakistan, and South East Asia prominently. The venture intends to soon launch a live video streaming facility which will enable users to connect with their circles in an off-hand, informal manner. The app has already bagged brand associations with Snapdeal, Bata and Datsun, as well as movies such as Dil Dhadakne Do, Gabbar is Back and Drishyam.