Music streaming service Guvera tots 10 million users globally; 3 million in India

MUMBAI: Global music streaming service Guvera has reached a milestone of 10 million users. Achieving yet another milestone since its inception in India, Guvera has now garnered a database of over three million users in India.

Guvera has grown from a user base of 1.5 million users in October 2014, to 10 million users in April 2015 globally. A growth that is a testament to their impact on the music streaming industry globally - with over 35,000 users joining the service each day, across the world, over the past 22 weeks.

This milestone follows hot on the heels of Guvera's acquisition of blinkbox Music in the UK from Tesco in January 2015, which brought with it 2.5 million registered users. One of Guvera's fastest-growing markets, India, has also just recently celebrated its three millionth user, representing significant growth since launching in November 2014.

?As a young brand, we welcome the 10 millionth user to the Guvera platform with a real sense of pride and delight. We're thrilled to see Guvera's global community growing daily and we hope to bring more music lovers on board as we enter new markets in 2015. We believe our growth is also testament to the success of our unique non-disruptive ad-funded model, which allows our users to discover and play the best expert curated music,? said Guvera CEO Darren Herft.

Guvera's commitment to providing music via an ad-funded model is continuing to be seamlessly integrated with the user experience via the use of branded channels. Brands including Yes Bank, Harley Rock Riders, Ezeego1 and have partnered with Guvera to bring the innovative concept of Branded Channels to life, giving Guvera users exclusive access to their playlists, offers and content.

Herft added, ?Branded channels are a great example of how users are able to engage with brands in a less disruptive manner. Guvera is putting the consumer in charge of the advertising experience. Moreover, advertisers know that they are paying for ads that consumers want. We believe that Guvera is a platform for advertisers and brands to connect with a significant database of users, made possible with the help of Guvera's innovative content-targeting algorithm.?

The company will continue to focus on its 'programmed globally, tuned locally' approach. Guvera's growth has been helped by its unique customer focused services that are conceptualized by placing the user at the centre of its innovation.

Additionally, the company has also released listening trends based on the Indian user consumption data gathered by its local team in the market. The research points out that amongst the Indian user landscape, the states of West Bengal, Delhi, Gujarat, Maharashtra, Karnataka, and Tamil Nadu are India's top music streaming states. Amongst these findings, it was also seen that India's top 3 streamed artists were Arijit Singh at No.1, followed by Yo Yo Honey Singh at No. 2 and Divya Kumar at No.3.

The top category of playlists that resonated most with the users were #love, #dance, #Rahman (music by AR Rahman) and #Pop. Lastly, the research also throws light on the demographics that are most active with the age groups between 18 - 24 years and 25 - 29 years emerging at the top.

Guvera's global partnership with Lenovo will also see the Guvera app pre-loaded onto Lenovo smartphones and tablets across a potential 160 markets in which Lenovo operates, giving Guvera huge potential to reach millions more people around the world.

Earlier this month, Guvera debuted its newest innovation Fradio at SXSW. Currently available in the USA and Australia (with plans to further expand in 2015), via iOS and Android, Fradio allows users to host their own radio broadcasts using tracks on the Guvera music library. Friends and fans can then listen to and interact with the broadcast in real time, through live talk-back, comments and track requests.

Latest Reads
Livestreaming App SWOO sees momentum in India; Launches Trivia Format in India

SWOO, a leading global livestreaming platform established in Middle East, today announced the launch of its SWOO TRIVIA SHOW ? a celebrity hosted live video streaming game show for Indians. SWOO is a user friendly, engaging and feature-rich live broadcasting app available across Android/ iOS/ Web...

Technology Software Applications
TiVo exits STB business

MUMBAI: TiVo is exiting the manufacturing, sales and distribution of set-top boxes to a yet-undisclosed third party, the company has said.

Technology Hardware Set-top Boxes
IET India IoT Panel joins hands with exhibitions india group for the 3rd edition of IoT india congress

IoT India Congress is India?s Platform of Platforms for the Internet of Things conceptualized by IET India IoT Panel, a think tank constituted by the Institution of Engineering and Technology (IET) India. The 3rd edition of IoT India Congress will be hosted in collaboration with India?s leading...

Technology Software Firmware
Tata Elxsi's Automation suite adopted by pan-European Media and Telecommunications Company

Tata Elxsi, a global design and technology services company, announced the licensing of its integrated test automation and monitoring suite ?FalconEye? to a pan-European media and telecommunications company for OTT automation and improving streaming performance.

Technology Software Firmware
Verimatrix recognized for contributions to latin american Pay-TV market with PRODU award win at NAB Show

LAS VEGAS: Verimatrix, a specialist in securing and enhancing revenue for network-connected devices and services, has received the PRODU Award for Best Pay-TV Technology Contribution on behalf of its MultiRights? OTT solution. MultiRights helps service providers effectively navigate the modern OTT...

Technology Software Firmware
Amagi debuts machine-learning powered content-preparation suite

Amagi, a cloud-based technology provider for media processing, has launched Tornado, a machine learning-based content preparation service that enables TV networks and content owners to scale their operations and accelerate broadcast workflows.

Technology Hardware Components
Sharp and TiVo extend interactive program guide deal to power content Discovery across entertainment devices

MUMBAI: TiVo Corporation (NASDAQ: TIVO), a global leader in entertainment technology and audience insights, today announced that Sharp Corporation will further utilize TiVo?s G-Guide HTML across Sharp 4K smart TVs and Ultra HD Blu-ray recorders in Japan, TiVo?s G-Guide xD app and remote schedule...

Technology Hardware Components
HARMAN announces Priyanka Chopra as global brand ambassador

HARMAN International, a wholly-owned subsidiary of Samsung Electronics Co., Ltd. focused on connected technologies for automotive, consumer and enterprise markets, today announced that actress, singer, producer and philanthropist Priyanka Chopra has been named a global brand ambassador for the...

Technology Hardware Components
Etere HSM expands interoperability with Grass Valley

Etere HSM features an integration with Grass Valley that improves interoperability, streamlines connectivity, enables faster content processing and includes deep archive capabilities. Etere introduces a new integration layer between Etere Hierarchical Storage Management (HSM) and Grass Valley...

Technology Hardware Components

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories