LeTV to launch in India in 2016; eyes local content partnerships

MUMBAI: Chinese cross-platform internet video service LeTV has set its sight on the Indian market and plans to launch here by early 2016.

Apart from introducing its mobile devices to the Indian market, the company is also looking at replicating its content-device ecosystem in India and offer a new entertainment based experience. The company is keen to provide Indian consumers with local entertainment-based content. To this effect, LeTV is in search for local partners in India, who are active in the content creation business. 

This was announced by LeTV founder Jia Yueting in Beijing at the launch of the company’s new smartphone - Le 1S.

LeTV said it is also mulling setting up production lines and R&D centres in India as a long-term vision. This could be seen as a welcome move by the Narendra Modi led Indian government, which has been pushing the ‘Make In India’ premise to international companies. 

Earlier in April, Letv had launched three smartphones, which will soon see its release in the US. The company is also in talks to start shop in the US this financial year. The company, which has interest in varied businesses, is alsomaking a huge 120-inch 3D 4K TV as well as a smart car in partnership with Aston Martin.

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